Dior Addict Lip Maximizer is the first luxury product
featuring Cristal Renew to hit shelves
KINGSPORT, Tenn., June 1, 2021 /PRNewswire/ -- LVMH Perfumes
& Cosmetics, a division of luxury powerhouse LVMH, today
announces its collaboration with global specialty material provider
Eastman (NYSE: EMN) to develop packaging made possible through
Eastman's molecular recycling technologies.
Parfums Christian Dior is the first of LVMH's major historic
Houses to introduce Eastman Cristal™ Renew copolyester,
with 30% certified recycled content,* for its Dior Addict Lip
Maximizer packaging that hits shelves this summer. Eastman and LVMH
will continue to work together on sustainable packaging solutions
across LVMH's family of distinguished brands, with additional
adoption expected over the next several months.
"Our collaboration with Eastman marks a critical milestone
towards progressively eliminating fossil-fuel-based plastics from
our packaging. With our recently published LIFE 360 program, we
made the decision that our packaging will contain zero plastic from
virgin fossil resources in the years ahead," said Hélène Valade,
LVMH environmental development director.
"Eastman's innovative molecular recycling technologies are
playing a crucial role in helping LVMH achieve our sustainability
targets," said Valade. "We are at the very beginning of our journey
to meet our targets. With our first deadline in 2023, we need
solutions that are available now and at a global scale, ensuring
our customers experience these benefits immediately."
Introduced in late 2020, Eastman's portfolio of sustainable
resins for cosmetic packaging builds on its long history of
innovation and knowledge of the cosmetics industry.
Eastman's groundbreaking Advanced Circular Recycling
technologies produce resins from mixed waste plastic rather than
fossil-based feedstocks. These innovative molecular recycling
technologies divert waste plastic from landfills, give waste
plastic new life, and reduce greenhouse gas emissions relative to
traditional production.
With Eastman's technologies, brands can meet their ambitious
targets for recycled content right now and maintain the premier
aesthetics and function that luxury consumers expect.
"LVMH is staking out a leadership position among luxury brand
houses by taking bold action to achieve environmental excellence,"
said Scott Ballard, vice president
and general manager, specialty plastics, Eastman. "We are proud to
be working with LVMH and to provide the technology and products
that will help them deliver on their circular economy goals."
Visit eastman.com/circular for more information
on Eastman's efforts in the circular economy and Eastman Renew
materials.
*The recycled content is achieved by allocating the recycled
waste plastic to Eastman Renew resins using a mass balance process
certified by ISCC.
About Eastman
Founded in 1920, Eastman is a
global specialty materials company that produces a broad range of
products found in items people use every day. With the purpose of
enhancing the quality of life in a material way, Eastman works with
customers to deliver innovative products and solutions while
maintaining a commitment to safety and sustainability. The
company's innovation-driven growth model takes advantage of
world-class technology platforms, deep customer engagement, and
differentiated application development to grow its leading
positions in attractive end markets such as transportation,
building and construction, and consumables. As a globally inclusive
and diverse company, Eastman employs approximately 14,500 people
around the world and serves customers in more than 100 countries.
The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more
information, visit eastman.com.
About Parfums Christian Dior
Christian Dior described
himself as a fashion and perfume designer. The House of Dior,
founded in 1946, changed the face of ladies' style forever when its
New Look was unveiled in the halls of 30 Avenue Montaigne on
February 12, 1947. The revolutionary
look was accompanied by a fragrance, Miss Dior, the
finishing touch designed to "leave a trail of desire in a woman's
wake." This timeless perfume was the first fragrance created by a
visionary brand which invented the concept of global beauty with
its Rouge Dior and subsequent cosmetic lines, then pioneer
skincare lines such as Capture Totale or Dior
Prestige. The current-day trustees of this legendary expertise
– François Demachy, Dior Perfumer-Creator, Peter Philips, Creative and Image Director for
Dior Makeup, and Dior Science – are the heirs to Christian Dior's
perfectionism. The worldwide renown of the House's creations is
partly down to its seductive muses, including Charlize Theron, Natalie
Portman, Jennifer Lawrence,
Gisèle Bündchen, Cara Delevingne, Johnny
Depp and Robert
Pattinson.
Editorial Contact:
Laura
Mansfield, APR
Tombras
lmansfield@tombras.com
+1 (865) 599.9968
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