FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * AMIN TARANG 2. Issuer Name and Ticker or Trading Symbol e.l.f. Beauty, Inc. [ ELF ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)__X__ Director                    _____ 10% Owner
__X__ Officer (give title below)    _____ Other (specify below)
Chief Executive Officer
(Last)         (First)         (Middle)
C/O E.L.F. BEAUTY, INC., 570 10TH STREET
3. Date of Earliest Transaction (MM/DD/YYYY)
11/1/2021
(Street)
OAKLAND, CA 94607
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, $0.01 par value  11/1/2021    S(1)    36070  D $32.7129 (2) 1521595  I  By Family Trust 
Common Stock, $0.01 par value  11/1/2021    S(1)    4270  D $32.6993 (3) 379199  I  By Family Trust 
Common Stock, $0.01 par value  11/1/2021    S(1)    4491  D $32.7124 (4) 378978  I  By Family Trust 
Common Stock, $0.01 par value  11/2/2021    S(1)    19420  D $32.9798 (5) 1502175  I  By Family Trust 
Common Stock, $0.01 par value  11/2/2021    S(1)    8436  D $32.9772 (6) 370763  I  By Family Trust 
Common Stock, $0.01 par value  11/2/2021    S(1)    8831  D $32.9752 (6) 370147  I  By Family Trust 
Common Stock, $0.01 par value  11/3/2021    S(1)    107904  D $33.0764 (7) 1394271  I  By Family Trust 
Common Stock, $0.01 par value  11/3/2021    S(1)    9018  D $32.9683 (8) 361745  I  By Family Trust 
Common Stock, $0.01 par value  11/3/2021    S(1)    8402  D $32.9712 (9) 361745  I  By Family Trust 
Common Stock, $0.01 par value                 470099 (10) D   

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person.
(2)  The transaction was executed in multiple trades in prices ranging from $32.36 to $32.96, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(3)  The transaction was executed in multiple trades in prices ranging from $32.45 to $32.96, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(4)  The transaction was executed in multiple trades in prices ranging from $32.45 to $32.9550, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(5)  The transaction was executed in multiple trades in prices ranging from $32.95 to $33.13, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(6)  The transaction was executed in multiple trades in prices ranging from $32.95 to $33.14, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(7)  The transaction was executed in multiple trades in prices ranging from $32.95 to $33.38, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(8)  The transaction was executed in multiple trades in prices ranging from $32.95 to $33.085, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(9)  The transaction was executed in multiple trades in prices ranging from $32.95 to $33.05, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
(10)  Includes 68,910 Restricted Stock Units ("RSUs"). The Reporting Person is entitled to receive one (1) share of common stock for each one (1) RSU upon the vesting thereof.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
AMIN TARANG
C/O E.L.F. BEAUTY, INC.
570 10TH STREET
OAKLAND, CA 94607
X
Chief Executive Officer

Signatures
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin 11/3/2021
**Signature of Reporting Person Date
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