Dermatologist-Developed, Plant-Powered, Accessible and
Clean Formulas for Every Type
of Skin
WƎLL PEOPLE, the pioneering clean beauty brand that beauty
insiders have long turned to for super clean, super natural,
plant-powered cosmetics, is launching a new skincare collection
featuring five products that includes a moisturizer, cleanser,
exfoliating powder, eye gel-cream and facial oil. Like WƎLL PEOPLE
cosmetics, the WƎLL PEOPLE skincare collection offers
dermatologist-developed formulas that support long term skin health
and are infused with rich plant-powered ingredients. Now you can
choose WƎLL PEOPLE for your complete beauty routine.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211014005623/en/
WƎLL PEOPLE is launching a new skincare
collection that is dermatologist-developed, plant-powered, and
super clean for all skin. The collection includes: a moisturizer,
cleanser, exfoliating powder, eye gel-cream and facial oil. (Photo:
Business Wire)
“For 13 years, WƎLL PEOPLE has been a leader in clean
formulations, making clean beauty products with your health in
mind,” says Shirley Pinkson Manas, Co-Founder, WƎLL PEOPLE. “Since
the very beginning, we made it our mission to prove that natural
cosmetics could perform just as well, if not better than any brand
on the market and that’s what we achieve. Fans of WƎLL PEOPLE have
long hoped for a companion skincare collection and we’re thrilled
to offer them to our community.”
PLANT-POWERED FORMULAS
Each WƎLL PEOPLE skincare product packs a punch with highly
effective, plant-powered ingredients, including:
- Snow mushroom, which mimics the properties of hyaluronic
acid by pulling moisture into the skin, leaving it plumped, soothed
and hydrated.
- Aloe juice, a rich source of vitamins and antioxidants
that help leave skin feeling soothed, calm and hydrated.
- Broccoli seed oil, a naturally derived silicone
alternative that’s high in skin-soothing fatty acids such as Omega
6 and 9 and helps leave skin smooth, hydrated and nourished.
“Thanks to our over a decade-long heritage of creating
cutting-edge, super clean products, we’re able to offer skincare
ingredients and formulas that can be trusted to perform at the
highest, safest level,” notes Co-Founder and Dermatologist Dr.
Renee Snyder.
WHAT CLEAN MEANS
WƎLL PEOPLE loves plants and plant-based ingredients. What it
doesn’t love? Synthetic fillers, sulfates, preservatives,
fragrances and over 1,700 other additives that do not meet their
high standards. WƎLL PEOPLE skincare products are vegan,
gluten-free and cruelty-free, Leaping Bunny and PETA certified.
WƎLL PEOPLE skincare also meets the company’s strict standards for
clean, safe, authentic, plant-based ingredients, just like WƎLL
PEOPLE cosmetics.
YOUR SKIN—ALL’S WELL
The five innovative products are designed to benefit all skin
concerns, simply and effectively, when used daily:
Juice Cleanse Soothing Aloe Face
Cleanser ($18)
Plant Powered By:
- Aloe Juice
- Broccoli Seed Oil
- Geranium Flower Oil
Refresh! This gentle, gel-based cleanser removes impurities and
cleans the skin, leaving it soft, soothed and hydrated.
Plant Powderfoliant Renewing Charcoal
Exfoliating Powder ($18)
Plant Powered By:
- Green Tea Powder
- Charcoal
- Lactic Acid
Polish! This effective, plant powered powder exfoliator
transforms into a comforting, creamy lather with a few drops of
water. It polishes the complexion while removing impurities leaving
skin feeling soft and smooth to the touch. Gentle enough for daily
use.
Fresh Dew Snow Mushroom Gel-Cream
Moisturizer ($22)
Plant Powered By:
- Snow Mushroom
- Broccoli Seed Oil
- Hyaluronic Acid
Quench! Super charge skin moisture with this lightweight,
gel-textured moisturizer. It delivers skin plumping hydration by
supporting skin’s moisture barrier while improving texture and tone
for a healthy-looking complexion.
Revitalizing Dew Snow Mushroom Eye
Gel-Cream ($18)
Plant Powered By:
- Aloe Juice
- Snow Mushroom
- Broccoli Seed Oil
Awaken your eyes with this gel-based eye cream that delivers
rich, weightless plumping moisture that revives the skin around the
eye area. This plant-driven formula helps minimize the appearance
of fine lines and fatigue imparting an eye-opening glow.
Plant Elixir Replenishing Botanical
Facial Oil ($24)
Plant Powered By:
- Chia Seed Oil
- Avocado Oil
- Meadowfoam Seed Oil
Glow! Comprised of 99% plant oils, this lightweight facial oil
treats skin to a luxurious boost of comfort, moisture, nourishment
and radiance. It’s absorbed into skin and easily and can be used to
customize any skincare routine by adding one or two drops to daily
moisturizer.
HEALTHY SKIN, HEALTHY PLANET
In addition to formulas that improve your skin’s long-term
health, it is also as important that we respect the planet. That’s
why we’ve created chic, modern new packaging with sustainably
sourced cartons that are Forest Stewardship Council (FSC)-certified
and come from responsibly managed forests that provide
environmental, social and economic benefits.
“With today’s heightened focus on wellness and self-care, the
time couldn’t be more perfect for skincare from WƎLL PEOPLE,” says
Shirley. “As a pioneer in the clean beauty space and as a purpose
driven company, we believe everyone looking for simple, effective,
benefit-driven skin care will find solutions with WƎLL PEOPLE
skincare.”
WƎLL PEOPLE skincare is available on www.ulta.com. It will be
available on www.w3llpeople.com on October 15 and www.target.com on
October 24. It will be launching in select ULTA BEAUTY and Target
stores in January 2022.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211014005623/en/
e.l.f. Beauty Inquiries: Melinda Fried Corporate Communications,
e.l.f. Beauty mfried@elfbeauty.com
Business Media Inquiries: Brittany Fraser ICR, Inc.
ELFPR@icrinc.com
Consumer Media Inquiries: Danielle Marmel SHADOW
Danielle@weareshadow.com
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