Malaysian Football League Agrees Long-Term Official Data and Integrity Partnership with Genius Sports Group
February 24 2021 - 12:43AM
Business Wire
Live statistics at the heart of new partnership to engage
Malaysian football fans
The Malaysian Football League, the national governing body of
the largest competitions including the Liga Super, Piala FA and
Piala Malaysia, has formed a new live data and integrity
partnership with Genius Sports Group (GSG” or “Genius”).
As the trusted data and technology partner to leagues and
federations across Asian football, GSG will power the MFL’s first
live data collection and distribution platform. Live match
statistics will provide new levels of insight to Malaysian football
fans across an automated social media publisher service, live
widgets and the MFL’s other media platforms.
Across every CIMB Liga Super game and the knockout stages of the
Piala Malaysia, GSG has agreed that its accredited Statisticians
will operate Football LiveStats to capture advanced team and player
statistics including shot locations, assists and cards with
detailed explanations.
The MFL has also launched a comprehensive new integrity program
to safeguard its competitions from the threats of match-fixing and
betting-related corruption. GSG’s Bet Monitoring System, in-person
workshops and a bespoke Integrity Audit Service will provide the
MFL with some of the leading tools in world sport to identify,
prevent and combat any threats to the transparency and fairness of
their games.
Chief Executive Officer MFL, Dato ’Ab Ghani Hassan said: "We are
excited to partner with Genius Sports, a sports data and technology
company that provides live data across broadcast, social media, and
the soon-to-be-launched Malaysian Football mobile application.
“When live data is easily available in digital formats, it
enhances fans’ experience as well as their knowledge of the matches
and competitions while it’s being played. This will further expand
the dimensions of the competitions, players and teams."
Mohamed Feizel, Senior Commercial Partnerships Manager for Asia,
at Genius Sports, said: “Live data and statistics are a central
part of the modern fan experience, particularly with the majority
of world football still being played behind closed doors. In
partnership with the MFL, we aim to provide their fans with
engaging updates before, during and after every game while
providing a platform to expand their global audience.”
About MFL:
Malaysian Football League (MFL) was created with the aim to
privatize the Malaysian professional football leagues. It was
formerly known as Football Malaysia Limited Liability Partnership
(FMLLP). MFL operates and manages six entities which includes Liga
Super, Liga Premier, Piala FA, Piala Malaysia, Challenge Cup and
the Piala Sumbangsih.
With the vision to make football a pride of the nation once
again, MFL’s efforts to transform Malaysian football is centered
around four key pillars; competitive matches in all competitions,
positive commercial growth, strong partnerships with stakeholders
and increasing professionalism as well as integrity in team and
league management.
About Genius Sports Group
Genius Sports Group is the official data, technology and
commercial partner that powers the global ecosystem connecting
sports, betting and media. We are a global leader in digital sports
content, technology and integrity services. Our technology is used
in over 150 countries worldwide, empowering sports to capture,
manage and distribute their live data and video, driving their
digital transformation and enhancing their relationships with
fans.
We are the trusted partner to over 500 sports organizations
globally, including many of the world’s largest leagues and
federations such as the NBA, Premier League, AFA, FIBA, NCAA,
NASCAR and PGA TOUR.
Genius Sports Group is uniquely placed thorough cutting-edge
technology, scale and global reach to support our partners. We are
more than just a technology company, we build long-term
relationships with sports at all levels, helping them to control
and maximize the value of their content while providing technical
expertise and round-the-clock support.
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version on businesswire.com: https://www.businesswire.com/news/home/20210223006265/en/
Press: Aziman Rosdi Head of Media, MFL
aziman@footballmalaysia.com +6019-2624409 Chris Dougan Chief
Communications Officer, Genius Sports Group
chris.dougan@geniussports.com +1 (202) 776-4430 Tristan
Peniston-Bird The One Nine Three Group +44 7772 031 886
tristan.peniston-bird@the193.com Investors: Brandon Bukstel
+1 (954) 554-7932 Brandon.bukstel@geniussports.com
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