Applebee’s® Gets ‘Dangerously Cheesy’ with Cheetos®-Inspired Fan Favorites at Restaurants Nationwide
November 15 2021 - 8:30AM
Business Wire
Brand also debuts The Shirtkin, the ultimate
wing-eating innovation with the latest in Cheetle-wicking
technology
Something cheesy is headed to Applebee’s! Starting now for a
limited time, a Cheetos®-inspired menu– including wings and cheese
bites – will be available for dine-in and To Go at participating
Applebee’s restaurants across the country.
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the full release here:
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Applebee’s® Gets ‘Dangerously Cheesy’
with Cheetos®-Inspired Fan Favorites at Restaurants Nationwide
(Photo: Business Wire)
What makes this so deliciously unique? The menu features crispy
breaded boneless wings tossed in original Cheetos Wing Sauce or
Cheetos Flamin’ Hot® Wing Sauce and coated in crunchy Cheetos
crumbles. Or, amp up the cheese with Fried Cheetos Cheese Bites
tossed in Cheetos Original sauce or Cheetos Flamin’ Hot sauce. But
hurry in, because just like a full bag of Cheetos, these items
won’t be around for long!
And to help guests up their wing-eating performance, Applebee’s
is launching the ultimate accessory for the brand’s messiest wings
yet - the Shirtkin. With the latest in Cheetle®-wicking technology,
this shirt’s napkin-like fabric allows fanatics to wipe their
cheesy, saucy hands with ease. Goodbye clothes stained with
Cheetle—the Shirtkin has got you covered…literally. For this
exclusive drop, Applebee’s will surprise superfans who like and
engage with the brand’s content over the coming weeks by sliding
into their DMs to offer them their very own Shirtkin.
“The unique pairing of Cheetos with fan-favorites like wings and
cheese bites is a match made in cheesy heaven, and we can’t wait
for all of our guests to have a bite,” said Joel Yashinsky, Chief
Marketing Officer at Applebee’s. “With wings being one of our most
popular meals among guests, we know this exclusive menu sprinkled
in Cheetos dust will be a huge hit. I suggest pairing it with our
new MTN DEW Dark Berry Bash™ for the perfect combo!”
This new dine-in and To Go menu at Applebee’s is inspired by
Cosmic Wings, an online delivery-exclusive restaurant that launched
earlier this year and is prepared in more than 1,575 Applebee’s
kitchens nationwide. Want Cheetos-inspired wings and cheese bites
delivered? To learn more about Cosmic Wings or to view the full
menu, including Cheetos exclusive flavors, visit CosmicWings.com.
Orders placed directly through the Cosmic Wings website are powered
by DoorDash Storefront and delivered by Dashers.
CHEETOS®, CHEETLE® and FLAMIN’ HOT® are trademarks of Frito-Lay
North America, Inc., © 2021.
MTN DEW, the MTN DEW Logo, and the MTN Dew Landscape are
registered trademarks of PepsiCo, Inc.
About Applebee's®
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the
Neighborhood®.
Applebee’s franchise and company-operated operations consisted
of 1,689 Applebee’s restaurants in the United States, two U.S.
territories and 11 countries outside the United States as of
September 30, 2021. Applebee's is franchised by subsidiaries of
Dine Brands Global Inc. [NYSE: DIN], which is one of the world's
largest full-service restaurant companies.
About Cheetos
Cheetos is one of the many brands that make up Frito-Lay North
America, the $17 billion convenient foods division of PepsiCo, Inc.
(Nasdaq: PEP), which is headquartered in Purchase, NY. Learn more
about Frito-Lay at the corporate website, http://www.fritolay.com/,
the Snack Chat blog, http://www.snacks.com/ and on Twitter
http://www.twitter.com/fritolay.
Follow Us:
- Instagram: @getcosmicwings
- Twitter: @getcosmicwings
- Facebook: Facebook.com/GetCosmicWings
- TikTok: Tiktok.com/@getcosmicwings
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211115005043/en/
Applebee’s Melissa Hariri mediarelations@applebees.com
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