Stepping on the scene for the first time,
Smirnoff Blue Raspberry Lemonade goes coast to coast turning the
summer's hottest moments blue.
NEW
YORK, June 1, 2023 /PRNewswire/ -- Move over
spring and make way for summer because Smirnoff's latest flavor,
Blue Raspberry Lemonade just arrived to the party with a big (blue)
bang. From the brand that served up delicious Smirnoff Pink and
Peach Lemonade, the extended suite offers a lemonade for every vibe
with Smirnoff Blue Raspberry Lemonade on the fast track to becoming
a new summer fave.
Smirnoff Blue Raspberry Lemonade has big plans to turn the
summer blue, showing up at some of the biggest moments in culture
for consumers 21+, making 2023 truly a #BlueRaspberrySummer.
- First stop: Flipper's Roller Boogie Palace at Rockefeller
Center in NYC, where Smirnoff Blue Raspberry Lemonade kicked
off the pre-summer excitement with a giant, blue splash – turning
the iconic roller skating rink blue for a one-of-a kind experience
featuring the hottest tunes and most delicious cocktails
- Next up, Smirnoff will host the official kickoff to summer at
the 29th edition of HOT 97's Summer Jam in New York featuring the hottest acts in Hip
Hop today. The highly anticipated event will include the unveiling
of the Smirnoff Bodega, which features everything you love about
your local bodega, but leveled up with interactive experiences with
the star of the show – Smirnoff Blue Raspberry Lemonade.
- Moving to the west coast, Smirnoff Blue Raspberry Lemonade will
celebrate the 50th Anniversary of Hip Hop at the BET Awards 2023
in LA in June. Sponsoring the "Best New Artist" award for the
first-time, Smirnoff Blue Raspberry Lemonade will be served in a
"Raise the Glass" moment during celebrity and artists red carpet
arrivals and integrated into the award show itself with custom
content featuring a best new artist nominee.
- Smirnoff will also hit the road with the Smirnoff Blue
Raspberry Lemonade Summer Truck Tour, celebrating good vibes
and delicious cocktails in major cities across the U.S., including
CA, TX, FL and NY.
"Smirnoff Blue Raspberry Lemonade is all about bringing cool
vibes and leveling up culture's biggest moments. This summer is no
different, and we're going coast to coast to ensure everyone gets a
taste of our newest (and bluest) flavor," said Jennifer Holiday Hudson, Smirnoff North America
Brand Leader. "There's so much to be excited about from our
cutting-edge new partnerships with HOT 97 and BET, to continuing
our mission to turn the summer blue, one delicious sip at a
time."
With a vibrant burst of tart and sweet and the nostalgic taste
of blue raspberry, Smirnoff Blue Raspberry Lemonade is a blast from
the past and here to set the record straight – blue really is the
color of the season.
Now available on shelves nationwide, Smirnoff Blue Raspberry
Lemonade has a recommended retail price of $11.99 for a 750 ml bottle and contains 30
percent alcohol by volume (ABV). Also on the scene and
ready-to-drink all summer is Smirnoff ICE Blue Raspberry Lemonade –
the brand's latest premium malt beverage is now available at a
suggested retail price of $9.99 per
6-pack and containing 4.5 percent ABV.
Can't wait to experience #BlueRaspberrySummer? Try the signature
Smirnoff Blue Raspberry Bramble to jumpstart the
celebration.
Smirnoff Blue Raspberry Bramble
- 1.5 oz Smirnoff Blue Raspberry Lemonade
- .5 oz Lime juice
- .5 oz Simple syrup
- 4 blackberries
Directions: Prepare by muddling berries in a rocks
glass, add crushed ice. Add remaining ingredients in a shaker with
a little bit of crushed ice. Shake and strain into prepared glass
and garnish.
Be sure to tune into @Smirnoff for recipes and tips on
celebrating #BlueRaspberrySummer and no matter how you choose to
enjoy Smirnoff Blue Raspberry Lemonade, please remember to always
drink responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
revolutionizing drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource,www.DRINKiQ.com, for information, initiatives, and ways to
share best practice. Follow on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole Anastasi
DIAGEO
Nicole.Anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE SMIRNOFF