This May, Crown Royal continues its commitment
to the military community by partnering with Nashville-based non-profit, CreatiVets, to
sponsor their Third Annual Charity Golf Tournament and donates to
their music and art therapy programming
NASHVILLE, Tenn., May 2, 2023
/PRNewswire/ -- In honor of May being National Military
Appreciation Month, Crown Royal is proud to continue to celebrate
and recognize the men and women who have so selflessly served our
country. The whisky brand has been dedicated to serving the
military community for over a decade through initiatives like The
Purple Bag Project, and is excited to kick off this Military
Appreciation Month in partnership with nonprofit CreatiVets.
Yesterday, Crown Royal again joined CreatiVets in hosting their
Third Annual Charity Golf Tournament with the shared goal of
raising funds to support CreatiVets' mission of helping veterans
heal through music therapy and the arts.
"Crown Royal first became a partner of CreatiVets last fall when
they invited us to join in on their CMA Awards activation and we
couldn't resist," said Richard
Casper, founder of CreatiVets. "What I didn't know was they
were going to invite me onstage during the live broadcast and
surprise me with a donation. From there, we've grown our
partnership and I couldn't be more excited to continue our
partnership throughout Military Appreciation Month."
To continue the celebration and to further support our military,
the award-winning whisky brand and CreatiVets hosted Mitchell Tenpenny, Meghan Patrick, Jameson
Rodgers, and numerous other country music stars at Old
Hickory Country Club. The country music family also participated in
the brand's decade-long program, The Purple Bag Project, which
turns donated Crown Royal bags into care packages for the military
overseas.
"As the son of an Air Force vet, supporting our military and
recognizing the sacrifices our men and women make to keep us safe
is personal. I'm proud I can join Crown Royal which has long
supported our military communities during Military Appreciation
Month," said country music star, Mitchell
Tenpenny. "Today and everyday, I appreciate the steadfast
support of these selfless individuals, and I'm proud that I could
join Crown Royal and my peers in extending gratitude to CreatiVets
for all they do to support our military and veteran
communities."
Attendees also received first-access to Crown Royal's
limited-edition collaboration featuring Whiskey Jam x Crown Royal
co-branded hats. A portion of the proceeds from every hat sold will
be donated to CreatiVets to help further its steadfast support of
the military through music and arts therapy programming.
"Crown Royal has been serving the military and veterans for
years and we're proud to celebrate Military Appreciation Month in
partnership with CreatiVets," said Hadley
Schafer, Director of Crown Royal Whisky. "For us, it's more
than just a day or a month, it's a part of our history and brand
DNA, and it's exciting to see how many people share in that mission
of generosity."
Sponsoring the Third Annual CreatiVets Charity Golf Tournament
and partnering with Whiskey Jam on a limited-edition hat is just
the beginning of the brand's Military Appreciation Month
programming. As we countdown to Memorial Day and in continuation of
Crown Royal's support for our service men and women, CreatiVets
founder, Richard Casper, will appear
in Kittch's Chefs and Vets program in partnership with Mitchell Tenpenny and Porter Road co-founder
James Peisker in Nashville. The whisky brand is excited to
share a donation to CreatiVets to support their mission of helping
veterans heal through music and art therapy.
As we express our gratitude for the military and veterans,
please do so responsibility.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow on Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About CreatiVets
CreatiVets' is a 501(c)(3) non-profit
organization whose mission is to provide wounded veterans
struggling with post-traumatic stress and traumatic brain injury
with opportunities to use art, music, and creative writing to heal
their unseen wounds of war. Their goal is to empower veterans with
tools they can use for the rest of their lives and enable them to
see their own capacity for success in an arena outside the
battlefield. Learn more at creativets.org.
About Kittch
Kittch is a live streaming platform for
chefs and culinary artists dedicated to bringing world-class
cooking experiences into your home. Devoted exclusively to
connecting passionate home cooks with renowned chefs and
instructors through live, interactive classes, Kittch makes
culinary education more accessible to everyone. The platform hosts
nearly 600 carefully-curated chefs, culinary influencers and brands
- a number that increases each week. The Kittch community of food
enthusiasts sits at the epicenter of today's culinary revolution,
with a unique ability to connect brands to a focused and engaged,
food-loving audience.
About Vets and Chefs
Crown Royal partnered with Kittch
to create "Vets & Chefs: Gratitude for Service" — a
multi-layered digital and IRL program that honored our
nation's veterans with excellent food and stellar Crown Royal
cocktails. Through custom content, strategic partnerships,
celebrity ambassadors, and charitable donations, Kittch brought to
life and amplified Crown Royal's continued gratitude for military
heroes across America.
The series showcased inspiring stories from veterans as they
were hosted by some of the country's best chefs, and joined by NFL
players throughout the program. Kittch rallied five of the most
influential chefs in America to toast a local hero and show
their appreciation the best way they know how, through food and
celebration. Each livestream delivered inspirational, entertaining,
and heartwarming content.
About Mitchell
Tenpenny
Mitchell is a multi-faceted entertainer:
singer, songwriter, producer and performer. Since the release of
his debut 3X platinum-certified No 1 hit single, "Drunk Me," he's
set new standards for breakout success in country music. He was
recently recognized for surpassing the One Billion streams
threshold, now surpassing 1.5 Billion global streams. Mitchell's
new album This Is The Heavy contains the platinum-selling #1 hit
"Truth About You," a song that made chart history with shortest
span between #1 songs since 1982 with just three weeks since his
last chart topper. "Truth About You" followed Mitchell's co-penned
#1 collaboration with labelmate Chris
Young on the ACM Music Event nominated "At The End Of A
Bar." Mitchell10penny.com | Facebook | Twitter |
Instagram | YouTube | TikTok
Mitchell10penny.com | Facebook | Twitter
| Instagram | YouTube
Diageo Contact:
Michelle Gattenio,
michelle.gattenio@diageo.com
Taylor:
Crown Royal, crownroyal@taylorstrategy.com
Mitchell Tenpenny:
Jessie Schmidt,
jessie@schmidtpr.com
615-491-7988
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SOURCE Crown Royal