Inspired by Tattoos as Forever Mementos,
Scarlet Shade Serves as a Reminder to All Who Cross its Path that
Memories Last Forever
NEW
YORK, May 1, 2023 /PRNewswire/ -- Since
its inception, the Orphan Barrel Whiskey Co. has set out to find
and share barrels of rare whiskey, nearly forgotten before being
bottled for the world to try. Today, they are introducing the first
ever Rye release to the brand's collection of premium whiskies –
Orphan Barrel Scarlet Shade – a born traveler distilled in
Indiana, aged to perfection in
Kentucky and bottled in
Tennessee.
For Scarlet Shade's Master
Blender, Samantha Johnson, blending
the rare 14-year-old Rye whiskey stocks was the perfect opportunity
to share the brand's first Rye offering with the world. With a
story almost as daring as the liquid itself, Scarlet Shade crossed state lines from
Indiana into Kentucky to age in new barrels of white oak
for 14 years, ruminating on its forebears' pre-Prohibition glory
days. Now, as Rye whiskey undergoes a great resurgence,
Scarlet Shade rises aglow, ready to
make history.
Receiving a Gold Medal at this year's San Francisco Wine &
Spirits Competition, this 14-year-old rye is heralded by sweet
vanilla butter cream and lightly toasted oak aromas, tasting of
warm baking spices, rye toast and orchard fruits, before warming
into sweet orange marmalade and lingering as a dark chocolate
finish. At 90 proof (45%), Rye fans can best enjoy Orphan Barrel
Scarlet Shade neat or on the rocks.
"For whiskey fans looking for a Rye with heritage, Scarlet Shade provides the opportunity to add a
14-year-old, incredibly rare offering to their collection," said
Samantha Johnson, Orphan Barrel
Scarlet Shade Master Blender. "This latest Orphan Barrel offering
is a nod to the journey we are all on and the travelers that we
are. I can't wait to share this unique experience with whiskey
enthusiasts and showcase the dedication that went into crafting
Scarlet Shade."
The vibrant label design pays homage to the history of
Scarlet Shade. In the center, the
cardinal – state bird of Indiana and Kentucky – is surrounded by Indiana's state flower, the peony, and
perched on a skull to honor lost loved ones. With its flash
tattoo-style label, Scarlet Shade
serves as a reminder to all who cross its path that the best
whiskey memories last forever.
Orphan Barrel Scarlet Shade is a limited release, and as past
variants have been highly sought after, whiskey aficionados and
collectors will want to get a hold of this rare offering as soon as
it becomes available. Beginning this May, the new variant will
begin rolling out at select spirits retailers across the nation
with a suggested retail price of $199.99. Scarlet Shade can be purchased
on ReserveBar, Drizly.com or the Drizly app where
shipping and delivery are available. For more information on Orphan
Barrel Whiskey Co., click here and follow @orphanbarrel
on Instagram.
Orphan Barrel reminds discerning adult fans lucky enough to get
their hands on a bottle to sip slowly and responsibly.
ABOUT ORPHAN BARREL WHISKEY CO.
The Orphan Barrel
Whiskey Co. is an endeavor to rescue nearly forgotten barrels of
delicious whiskey and share them with discerning adult consumers.
We are inspired by creativity, delicious whiskey, good times and
great stories. The project is owned and run by DIAGEO and
headquartered in Tullahoma, Tenn. However, we like to
think the project is founded in dark, quiet corners of rickhouses
around the world where great whiskeys are just waiting to be
discovered.
About DIAGEO
DIAGEO is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
DIAGEO, our people, our brands, and performance, visit us
at www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and
ways to share best practice.
Follow us on Twitter for news and information about DIAGEO North
America:
@Diageo_NA.
Celebrating life, every day, everywhere.
Media Contacts
Allison
Fleischer
DIAGEO
Allison.fleischer@diageo.com
Sahara Price
Taylor Strategy
sprice@taylorstrategy.com
SIP RESPONSIBLY. SCARLET SHADE Straight Rye Whiskey. 45%
Alc/Vol. Diageo, New York,
NY
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SOURCE Diageo