The No. 1 Selling Spiced Rum is Better than
Ever and Calling on All "Badtenders" to Spice it Up
YORK, April 12, 2023 /PRNewswire/ -- For
decades, America's No. 1 selling spiced rum1, Captain
Morgan Original Spiced Rum, has been serving up delicious
flavor and spice for every moment. Now, it's made even better,
with the addition of real Madagascar vanilla. A leveled-up liquid
also calls for a bold, enhanced look that accentuates its
deliciousness. The new bottle features a bold color palette with
expressive gold brushstrokes to reflect the signature smoothness
and spice of Captain Morgan.
Experience the full interactive Multichannel News Release here:
The iconic Original Spiced Rum is perfectly mixable and
straight-up sippable, delivering a perfect blend of Caribbean rum, real Madagascar vanilla, natural flavors and spice,
with notes of cinnamon, clove, dried fruit, caramelized sugar, and
honey that taste great in any cocktail with our original spice.
With Captain Morgan Original Spiced Rum, you don't have to be an
expert behind the bar, because creating a delicious, spiced-up
cocktail is easier than ever. To prove it, Captain Morgan Original
Spiced Rum has teamed up with Comedian, Actor and Host, Tone Bell
and Influencer, Host, Author, Drew
Afualo for its Battle of the Badtenders, a contest
that turns "badtenders" – ordinary folks with zero background in
mixology – into bartenders capable of making delicious classic
crowd pleasing cocktails, from tropical Piña Coladas and minty
mojitos to the timeless cola with Captain Morgan Original Spiced
Rum. The possibilities are endless and sure to be delicious, no
mixology lessons needed.
"This is an exciting new chapter for Captain Morgan. With a
fresh new look that highlights our elevated liquid, we are staying
true to our roots and spicing it up," says
Anne Nosko, Vice President, Captain
Morgan. "We're dialing up our trademark taste with even more
delicious ingredients for our loyal fans and new consumers to enjoy
endless cocktail possibilities."
We all have friends who are clueless behind the bar. The
question is, are they willing to put their skills to the test?
Through May 3, Captain Morgan is
calling on all "badtenders" 25+ to share their attempt at crafting
a delicious cocktail on Instagram or Twitter. To enter, post an
original cocktail creation using Captain Morgan Original Spiced Rum
(or non-alcohol alternative), include #BadtenderWorthyContest, and
remember to tag and follow @CaptainMorganUSA on Instagram or
@CaptainMorganUS on Twitter*.
"I know a thing or two about what makes a delicious drink. I
also know how to spot a bad one†," says Tone Bell.
"Captain Morgan Original Spiced Rum makes cocktails downright
delicious, whether you like to keep it simple or show off a little
– there's no wrong way to enjoy it."
Three finalists will be chosen to bring their best cocktails to
the next level at the Captain Morgan Battle of the
Badtenders in New York City on
May 17. Hosted by Bell and Afualo,
who will also star in new social spots on @CaptainMorganUSA, the
winner will walk away with $10,000
and the Ultimate "Badtender" title – proving that with Captain
Morgan Original Spiced Rum, anyone can be a cocktail aficionado.
And that's not all, the Ultimate "Badtender" and their winning sip
may be featured in a limited-edition Cocktail Courier kit.
"I'm no cocktail expert, but I do call the shots,"
shares Afualo. "Think you have what it takes to put your
cocktail skills (or lack thereof) to the test? I'll be the judge of
that.† See you in NYC, besties."
Captain Morgan Original Spiced Rum is now available on shelves
in a 750mL bottle with an ABV of 30% at a suggested retail price of
Be sure to follow @CaptainMorganUSA on Instagram and
@CaptainMorganUS on Twitter for more delicious updates on Captain
Morgan Original Spiced Rum and its Battle of the Badtenders
contest. Remember, everyone 21+ can be a bartender with Captain
Morgan Original Spiced Rum, and no matter how you decide to enjoy
Captain Morgan, always remember to do so responsibly.
*NO ALCOHOL OR OTHER PURCHASE NECESSARY. Must be legal U.S.
resident, 25+, with Instagram or Twitter account. Void where
prohibited. Contest entry period begins 04/12/2023 @ 12:01 a.m.
ET and ends 5/3/2023 @
11:59:59 p.m. ET. USE OF ALCOHOL NOT
REQUIRED. Cocktail recipe must yield a potable beverage. Entry
subject to disqualification if #BadtenderWorthyContest is omitted.
Finalists notified via direct message from @CaptainMorganUSA
(Instagram) or @CaptainMorganUS (Twitter) on/about 5/15 & must
be able to travel to NY, NY for "Battle of the Badtenders" on 5/17;
if not, Finalist Prize including opportunity to compete for Grand
Prize will be forfeited. Guest of Finalist must be 21+. Inclusion
of Grand Prize winner's cocktail as part of Cocktail Courier kit is
at sole discretion of ShakeStir LLC & NOT guaranteed. For
Official Rules including full prize description/restrictions,
judging criteria and format for "Battle of the Badtenders," visit
website. Not sponsored, endorsed, administered by or
associated with Instagram or Twitter.
Sponsor: Diageo Americas, Inc., New
CAPTAIN MORGAN Original Spiced Rum. Premium Caribbean Rum
With Spice And Other Natural Flavors. 35% Alc/Vol. Captain Morgan
Rum Co., New York, NY.
DRINK RESPONSIBLY. CAPTAIN'S ORDERS
1 Nielsen Total US xAOC + Liquor Census and
Convenience, L52W through 01/21/23
†Participation of Tone Bell and Drew
Afualo in the Contest judging, including the Battle of the
Badtenders, is subject to availability and not guaranteed.
About Captain Morgan
Captain Morgan is the number one
selling spiced rum in the U.S. Captain Morgan encourages everyone
21+ to spice it up by bringing our flavor to every occasion. The
Captain Morgan portfolio includes CAPTAIN MORGAN Original Spiced
Rum, CAPTAIN MORGAN Sliced Apple Spiced Rum, CAPTAIN MORGAN White
Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN Private
Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN Coconut
Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN Cherry Vanilla
Spiced Rum, and Vita Coco Spiked with CAPTAIN MORGAN. For more
information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness. Diageo is listed
on both the London Stock Exchange (LSE: DGE) and New York Stock
Exchange (NYSE: DEO) and its their products are sold in more than
180 countries around the world. For more information about Diageo,
our people, brands, and performance, visit www.diageo.com. Visit
Diageo's global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
Sydney Farrar, Diageo
SOURCE Captain Morgan