The Texas-Inspired Beverage Taps Country
Music Powerhouse in New Campaign Honoring the Grit and Spirit of
Country Culture
NEW
YORK, March 30, 2023 /PRNewswire/ -- Lone
River – premium brewed beverages inspired by classic tequila
cocktails – were built on the pioneering spirit of fourth
generation Texan Katie Beal
Brown. Today, the "canned ranch water dynasty"
(EATER) meets its perfect pairing with the
announcement of a multi-year partnership with superstar and
fellow Texan, Miranda
Lambert.
"I don't do a ton of partnerships, but I was drawn to Katie's
story, and found so many similarities with my own, so working with
Lone River is really special for me," Lambert shared. "I'm a
storyteller first and foremost, and that's exactly what Katie set
out to do with this brand. Lone River was built on honoring her
family's roots and sharing an authentic way of life in West Texas. I'm excited to see what kind of
noise us Texas women can make
together!"
Debuting on the heels of Women's History Month, the multimedia
campaign fittingly highlights the entrepreneurial "do-it-your-own
way" ethos on which Lone River and Lambert both got their humble
starts, cutting their teeth as trailblazing Texas women. Honoring the rich tradition of
the west with the spirit of modern country, the new campaign was
produced by Anomaly and can be seen HERE and
HERE.
Throughout the partnership, Lambert and Beal Brown will team up
to empower like-minded entrepreneurial women (21+) in various
cities through a series of luncheons, networking events and beyond.
More details will be unveiled in the coming months.
"Miranda Lambert is the kind of
person that makes me proud to be a Texan and I am so honored to
have her as a partner on this journey as we continue to grow Lone
River. She is the embodiment of the trailblazing spirit that built
our business, and it is a dream to have the opportunity to see our
brand through her eyes," added Katie Beal
Brown. "Through her iconic career in country music and
beyond she's played such an important part in modernizing the
ideals of the American West. I am so grateful to be a small part of
this through Lone River."
Entertainment Tonight premiered the first look of
Lone River's partnership with the country superstar – available to
watch HERE.
Lone River is the leading Ranch Water brand and a Top Ten leader
within the Hard Seltzer segment nationwide1. Most
recently, the brand introduced its Ranch Rita Variety Pack,
following the April 2022 launch of
the Lone River Ranch Rita Classic Margarita Style beverage. The
newest addition to the Lone River portfolio first hit shelves in
its birthplace of Texas, and
continues to roll out nationwide, joining the full portfolio at
major retailers.
For more information about Lone River
Ranch Water and Ranch Rita Variety Pack, as well as to find
a retailer near you, follow @RanchWater on social and visit
www.loneriverbevco.com. When enjoying Lone River, please remember
to drink responsibly.
About Miranda
Lambert
Palomino, the eighth solo album from
superstar Miranda Lambert, arrived
in April 2022 as the largest female
Country album debut of the year and earned a GRAMMY nomination for
Best Country Album. Named among the best of the year by the
New York Times, TIME, Rolling Stone,
Billboard, Stereogum, People and many more, it marks the latest
installment in a storied career that has spanned seven previous No.
1 solo albums, 10 No. 1 hit radio singles, more than 70 prestigious
awards and countless sales certifications, earning the reigning ACM
Entertainer of the Year praise from NPR as "the most riveting
country star of her generation."
With her headlining Velvet Rodeo Las Vegas residency extended
through late 2023 at Planet Hollywood Resort & Casino's Zappos
Theater, the top streaming female Country artist of 2022 was also
named to the 2022 TIME100 list honoring the world's most
influential people, with Pitchfork declaring that she "manages the
hat-trick of both timelessness and timely activism." Whether
challenging conventional gender notions in her recent Top 10 hit
"If I Was A Cowboy" or using her voice to write and record the
inclusive "Y'All Means All" anthem for the latest season of
Netflix's "Queer Eye," the Texas
native continues to expand the tent of the Country genre via her
music.
In addition to Palomino, the celebrated singer/songwriter's
lauded discography includes Wildcard (2019), The Weight of
These Wings (2016), Platinum (2014), Four The
Record (2011), Revolution (2009), Crazy Ex-Girlfriend (2007)
and Kerosene (2005). She has also released three albums
with her trio, the Pistol Annies, as well as 2021's
GRAMMY-nominated The Marfa Tapes, a raw and intimate recording
with collaborators Jack Ingram and
Jon Randall.
The most decorated artist in the history of the Academy of
Country Music, Lambert has earned 38 ACM Awards (including a
record-setting nine consecutive Female Artist of the Year Awards),
14 CMA Awards, three GRAMMY Awards, the Nashville Symphony Harmony
Award, the Texas Medal of Arts Award, ACM Gene Weed Milestone Award
and ACM Song of the Decade Award, plus was named 2019's RIAA Artist
of the Year and was the youngest artist ever to serve as the
Country Music Hall of Fame & Museum's Artist in Residence.
About Lone River Beverage Company
Founded in 2019 by
native Texan Katie Beal Brown and
acquired by Diageo in 2021, Lone River Beverage Company offers two
unique drink propositions, with the taste of organic agave nectar
and lime, that play on the biggest tequila inspired cocktail spaces
with both lighter and fuller flavored options. The brand's namesake
Ranch Water hard seltzer is inspired by the traditions and taste
from the high desert of Far West Texas. At 80 calories and 4% ABV
per 12 oz can, Lone River Ranch
Water brings an easy-drinking twist to Texas' classic cocktail. Lone River Ranch Water hard seltzer is available
in Original, Spicy, Rio Red Grapefruit and Prickly Pear flavors.
Lone River Ranch Rita Margarita
Style is a fuller flavored, 6% ABV, premium brewed beverage
that delivers the indulgent taste of the classic margarita
cocktail. Lone River Ranch Rita is
available in Classic, Spicy, Mango and Blood Orange flavors. Lone
River products are available nationwide in major retailers as well
as independent stores. Lone River is also available via delivery
platforms Instacart, Drizly, and more. To learn more, visit
www.loneriverbevco.com. Enjoy Responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
Media Contacts:
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
1Nielsen Total US xAOC L4 Wks - w/e 02/11/23
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SOURCE Lone River Beverage Company