It's been 260+ years of revelry, fun, and
togetherness, and Guinness will continue to spread the magic –
including over $1 million in cash
prizes – to help inspire celebrations with friends, family,
and community.
NEW
YORK, March 1, 2023 /PRNewswire/ -- Last year,
we finally marched again. And this year, it's time to keep surging
forward, together. This March, Guinness is taking a bold approach
to help accomplish a common goal: having the best St. Patrick's Day
of your life.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9120451-guinness-st-patricks-day-surging-together/
In celebration, Guinness is offering $10,000 in cash prizes to 100+ different winners
nationally – over $1 million in total
– through its Guinness St. Patrick's Day Toast contest. Guinness
will go coast to coast, rewarding up to two deserving winners from
each state (and Washington, DC)
for the top toasts that celebrate friends, and family and embody
the spirit and joy of St. Patrick's Day. To enter, all those 21+
can visit Toast.Guinness.com, and upload a 30-second video of their
toast until March 24.*
In addition, staying true to the goodness of Guinness, the brand
is turning St. Patrick's Day celebrations into giving back. Using
energy-harnessing technology we'll collect revelers' steps in
Chicago on March 11 (where Guinness is once again the
official sponsor of the iconic River dyeing and St. Patrick's Day
parade). The power generated will be matched by donation hours in
service of the Guinness Gives Back 1M
Hours Pledge.
"After the last few years, we're all tired of staying put – of
settling. This is our moment to start surging together again, as
Guinness has for centuries," said
Mark Phillips, Head of Beer &
Hard Seltzer at Diageo North America. "It's time to be bold –
just like the flavors in our beer. Our communities are counting on
us to bring the celebration like never before, while giving back as
well. Who says you can't have some fun and do good at the same
time?"
With the support of brand partners and football icons
Joe Burrow and Joe Montana, the spirit of turning celebratory
energy into giving back will continue in New York City. The two "Joe Cools" will work with City Harvest,
New York's first and largest food
rescue organization, in effort to lift up communities across
America through one million service hours over the next year. For
more information on the one Million Hours Pledge and to see how
Guinness is progressing toward this goal, please
visit givesback.guinness.com.
As the brand synonymous with St. Patrick's Day, Guinness will
ensure this year's holiday is for everyone as we show up across the
country, including:
- Returning as the official sponsor of the Chicago River dyeing
and parade, and for some of the country's most storied parades and
celebrations, in Boston – and for
the first time – in Savannah,
Ga.
- Embracing the concept of alcoholic alternatives at celebrations
throughout March around the country, headlined by the fast-growing
Guinness 0, which Esquire recently dubbed "the king of NA
beers."
- Our Guinness Open Gate Brewery in Baltimore will keep the St. Patrick's Day
spirit alive, hosting a month-long celebration that will include
weekly limited edition beer releases, merchandise for sale, live
music and an Irish Village experience on the huge pint-shaped
lawn.
- A new TV commercial and digital film encouraging viewers to get
ready for the best St. Patrick's Day of their lives. Featuring
appearances from Guinness brand partners Joe Montana and Chef Kwame Onwuachi, the spot will air nationally
through March.
No matter how you choose to get into the St. Patrick's Day
spirit this year – whether you're enjoying a Guinness Draught,
Guinness 0 or any other Guinness pint at home or at the pub, always
toast responsibly. Sláinte!
*NO PURCHASE NECESSARY. U.S., 21+. Void where prohibited by
law. Contest began on 2/1: one or both prizes for one or more
states may have already been awarded. Consent required from any 3rd
party included in toast. DO NOT CONSUME ALCOHOL WHEN MAKING
TOAST. Submission of video grants all rights in its content
to Sponsor, without compensation or further notice. 1 entry per
person. Alcohol is NOT part of prize. Winners selected by judging
of video entries based on originality/creativity, delivery of
toast, alignment with spirit of GUINNESS and St. Patrick's Day.
Subject to official rules at
Toast.guinness.com.
Sponsor: Diageo Beer Company
USA, New
York, NY.
GUINNESS Draught Stout. Imported by Diageo Beer Company
USA., New York, NY.
Please Drink Responsibly.
About Guinness
The Guinness brand was established in
1759, when Arthur Guinness signed a 9,000 year lease on
St. James's Gate Brewery in
Dublin. Brewed using four main ingredients, water, barley
(malted & roasted), hops and yeast, Guinness is the world's
most popular stout. The iconic beer is brewed in 49 countries
worldwide and sold in over 150 with almost 9 million glasses of
Guinness enjoyed every day around the world. The most
GUINNESS is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Salina
Benitez, TAYLOR
sbenitez@taylorstrategy.com
Kelly Pepe, DIAGEO
kelly.pepe@diageo.com
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SOURCE Diageo Beer Company USA