Diageo North America Honors US Military Troops on Veterans Day Through Annual Military Service Appreciation Day Event
Hundreds of Diageo employees across North
America assembled care packages for military service men and women
at its 7th annual care packing event
In commemoration of Veterans Day this year, Diageo North America
hosted its seventh annual Military Service Appreciation Day event.
Together, Diageo employees, non-profit organizations and community
leaders designed and assembled care packages for US military troops
serving overseas and at home. To further support and celebrate
Crown Royal’s Purple Bag Project, Diageo employees located in New
York, NY, Stamford, CT, Plainfield, IL, Relay, MD, Miami, FL, and
Portland, OR packed the brand’s signature purple bags with personal
care items, food essentials, and handwritten notes to extend a
gesture of gratitude and generosity to our troops. For over a
decade, Crown Royal has doubled down on its mission to ignite
exceptional generosity within our communities by giving back to the
people and places that support them. Through this initiative, the
Purple Bag Project has supported over 1MM servicemen and women
across the world.
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Claudia Schubert, President of Diageo
North America joins employees to pack bags (Photo: Business
The occasion also featured a virtual fireside chat with Claudia
Schubert, President of Diageo North America and special guests
Darrell K. Williams, President, Hampton University and Lt. General,
US Army Retired; Terence “TJ” Spann, Eastern Region President,
Tuskegee Airmen, Inc., and Lt. Colonel, US Air Force Retired; and
Thomas Wood Newton, Sergeant, Tuskegee Airmen. Representatives from
Diageo’s Veterans and Friends of Veterans Business Resource Group
with community partners - Packages from Home and iPads for Soldiers
also joined the event to share remarks to honor those serving in
the US military.
“Every year, we honor our US military troops on Veterans Day
through our annual Military Service Appreciation Day packing event.
It makes our Diageo community so proud to help encourage the brave
military men and women serving in the armed forces and to recognize
the many distinguished veterans we have across the country,” said
Claudia Schubert, President, Diageo North America. “Crown Royal’s
Purple Bag project is just one of the many ways we continue to
support our active-duty service members and veterans. As we
continue partner with non-profit organizations, we hope that our
contributions through this initiative positively impact this
community for years to come.
To support US veterans, active-duty personnel, and their
families, Diageo created the Diageo Salutes the Troops program, a
year-round initiative that gives charitable donations and hosts
community service events, which include:
- Donating more than 1,000 iPads this past year to deployed
military soldiers overseas and at Walter Reed Medical Center, which
makes it a total of over 11,000 iPads donated over the years.
- Partnering with the Conrad N. Hilton College of Hotel and
Restaurant Management at the University of Houston for our Diageo’s
Learning Skills for Life program to support military
veterans by offering technical and life skills-based training.
Learning Skills for Life provides free learning and career
opportunities within the hospitality industry to people who don't
have access to proper training.
- Focusing on establishing a community aimed at making the
company a great place to work for all those who have served and are
currently serving through the Veterans and Friends of Veterans
Business Resource Group.
To learn more about Diageo’s ongoing commitment to the military
and veteran community, including our Society 2030 goals, please
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain
Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (LSE: DGE)
and New York Stock Exchange (NYSE: DEO) and its their products are
sold in more than 180 countries around the world. For more
information about Diageo, our people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
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