NEW YORK, Sept. 23, 2021 /PRNewswire/ -- For
Crown Royal consumers, living royally is about celebrating the
people, places and experiences that surround you. That's why Crown
Royal is paying tribute to them with the launch of a new campaign
to support Crown Royal ready-to-drink cocktails. The campaign shows
a range of places and spaces to enjoy the effortless new cocktails,
kicking off in a fully immersive block party before taking you on a
royal journey to a game of pickup basketball, gaming with friends,
picnic in the park, and finally to a rooftop party.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8957451-crown-royal-launches-a-whole-new-world-of-cocktails/
To create the Crown Royal ready to drink cocktail world, an
entire set was custom created using 3D printing technology, then
hand painted and assembled to come alive in the hero ads. The
ad will air across CTV, digital, social and OOH and will be
supported by a fully immersive experiential platform.
"Crown Royal has created a new world of cocktails that is really
reflective of our consumer — vibrant, multi-faceted and a lot of
fun," said Nicky Heckles, Vice President at Crown Royal. "Each
delicious ready-to-drink cocktail allows you to experience classic
Crown Royal flavor combinations to the fullest, at any occasion
where friends or family can enjoy together."
The cast features Toronto-based, hip-hop artist DijahSB
(they/them), whose track is used in the new ad and purposefully
sets the upbeat vibe. In their newly released song titled "So
Good," they are leveraging the ad as their track's official release
in conjunction with the launch of the new Crown Royal
ready-to-drink cocktails creative platform. Professional gamer
Erin Ashley Simon also joined the
cast where she can be seen living her passion: gaming! The gaming
influencer recently joined the Crown Royal team in a new gaming,
sports and music series on Facebook called The Crown
Crossover.
The primary cast was scanned at various global locations around
the world including Ukraine,
Spain, Los Angeles, and Toronto to be 3D printed for use in the spot.
To further bring this 3D world to life, the secondary cast was
selected from ready-to-print three dimensional models — which
included everything from people to cats and dogs — to invite
consumers into the Crown Royal ready-to-drink cocktails party.
With three award-winning flavors, consumers 21+ can choose from
Washington Apple featuring Crown Royal whisky, apple and sparkling
cranberry flavors; Whisky & Cola featuring Crown Royal whisky
and cola; and Peach Tea featuring Crown Royal whisky, peach flavor
and brewed tea. All three delicious flavors are best served chilled
and are appearing on shelves now. The ABV for each Crown Royal
Cocktail Can is 7% and the suggested retail price for a 4-pack of
each flavor is $14.99 and the
suggested retail price per single can is $3.99.
Whether you choose a block party, BBQ or a living room with
friends to enjoy a Crown Royal ready to drink cocktail, please
drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow at Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Crown Royal
TAYLOR
crownroyal@taylorstrategy.com
Kyra Zeller
DIAGEO
kyra.zeller@diageo.com
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SOURCE Crown Royal