NEW YORK, Sept. 15, 2021 /PRNewswire/ -- CÎROC
announced its latest flavor – and it's the perfect complement to
the "love era" declared by Sean Love
Combs aka "Diddy." The new limited-edition CÎROC
Pomegranate, launching October
2021, will make any gathering extra special, and delicious.
The expertly crafted new flavor will help to make an ideal cocktail
to toast with loved ones, enjoy while savoring moments around the
table, or feature in an artfully styled bar cart. It's a unique
gift for that special someone.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8949351-ciroc-pomegranate-sean-diddy-combs/
CÎROC Pomegranate is a full-bodied spirit made with vodka
distilled from fine French grapes and infused with pomegranate and
other natural flavors. Featuring notes of juicy red berries with
hints of strawberry, melding with bursts of sweet and fruity
pomegranate flavors, that culminates in a silky-smooth finish. As a
finishing touch, the liquid is encased in a deep burgundy bottle
resembling the jewel tones of the season with sleek gold lettering
that's sure to impress at any holiday festivities.
"CÎROC is an industry innovator. From our flavors to design, we
always deliver something special, this season there is no
exception," said Mr. Combs, Chairman, Combs Enterprises. "We are
introducing CÎROC Pomegranate to the family. The latest flavor is
love in a bottle which I guarantee will have everybody
celebrating."
Add a touch of luxury to any occasion with signature CÎROC
Pomegranate cocktails such as Pomegranate Jewel or
Pomegranate Passion, specifically crafted for this
season.
CÎROC POMEGRANATE JEWEL
1 oz CÎROC Pomegranate
.5 oz Grenadine
Sparkling Wine
Glass: Coup
Garnish: Lemon twist
Method: Add CÎROC Pomegranate and Grenadine in a mixing glass. Add
ice and gently stir. Strain into a glass (no ice). Top off with
Sparkling Wine and garnish.
CÎROC POMEGRANATE PASSION
1.5 oz CÎROC
Pomegranate
4-5 oz Cranberry juice
Glass: Highball
Garnish: Lime
Method: Add all ingredients into a highball filled with ice.
Gently stir and garnish.
CÎROC Pomegranate will be on shelves nationwide starting
October 1st until supplies
last. The suggested retail price is $29.99 and can be found at retailers such as
ReserveBar.com.
CÎROC encourages people of legal drinking age to celebrate
responsibly. Please visit www.CIROC.com for additional information
on CÎROC. Stay up to date with the latest news, cocktails and
exciting social content by following the conversation at
@CIROC.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium
Vodka is gluten-free and distilled from fine French grapes; a
process inspired by over a century of wine-making expertise and
craftsmanship, providing a crisp, clean taste and citrus nose.
Launched nationwide in January 2003,
DIAGEO – the world's largest spirits and beer company – made
spirits history in October 2007 by
entering into a strategic alliance with entertainment entrepreneur
Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises
assumed the lead on all brand management activities for CÎROC. The
flavor portfolio includes CÎROC RED BERRY, CÎROC COCONUT, CÎROC
PEACH, CÎROC PINEAPPLE, CÎROC APPLE, CÎROC MANGO and CÎROC SUMMER
WATERMELON. In June 2018, Sean
"Diddy" Combs and Makers of CÎROC entered the brown spirits
category with the introduction of CÎROC VS, Fine French Brandy.
Please drink responsibly. Must be 21+ to enjoy.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about DIAGEO North America:
@Diageo_NA.
About COMBS ENTERPRISES
Combs Enterprises is the portfolio of businesses and investments
built and cultivated by music legend and entrepreneur Sean Love Combs Aka Diddy. Established in 2013,
Combs Enterprises includes the brands Bad Boy Entertainment,
Sean John, Combs Wine & Spirits
(Cîroc Vodka and DeLeón Tequila), AQUAhydrate, Janice Combs
Publishing, REVOLT Films and REVOLT MEDIA & TV, Shop Circulate,
Our Fare Share, Capital Preparatory Charter Schools and the Sean
Combs Foundation. Combs Enterprises is known worldwide for its
award-winning, market-defining successes in music, fashion,
fragrance, spirits, marketing, film, television, media and
more.
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SOURCE Diageo North America (CÎROC)