NEW YORK, Aug. 12, 2021 /PRNewswire/ -- Captain Morgan is
announcing today an official partnership with Ben Baller, one of pop culture's most iconic
jewelers and entrepreneurs. As part of the collaboration, Ben is
designing four custom, one-of-a-kind chains inspired by the spiced
rum and his own personal flavor. The exclusive Ben Baller x Captain Morgan "Captain on Ice"
collection will include just four chains, the first of which will
be up for grabs for one lucky fan ahead of the 2021 MLS All-Star
Game presented by Target later this month.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8936951-captain-morgan-ben-baller-captain-on-ice-exclusive-chain-collection/
As the official spirits partner of Major League Soccer, Captain
Morgan will host Ben – who supports his home team LAFC – at MLS's
All-Star Soccer Celebration at Christmas Tree Lane outside of Banc
of California Stadium on Aug. 25 from
1:30-5:30 p.m. local time ahead of
the match. Fans 21 and up can stop by to see Ben behind the bar and
sample his signature Captain Morgan cocktail, "The OG Spice &
Ice," before he presents one lucky sweepstakes winner with the
first chain from the custom "Captain on Ice" collection.
The "Captain on Ice" sweepstakes will be open from August 13-18 to fans 21 and up – for specific
entry instructions, follow @BENBALLER and @CaptainMorganUSA on
Instagram and visit
https://www.captainmorgan.com/en-us/captainonicesweeps for the
official sweepstakes rules. One lucky winner will be randomly
selected and awarded two tickets for themselves and a guest (21+)
to the 2021 MLS All-Star Game presented by Target in Los Angeles on Aug.
25, where they will meet Ben and receive their custom
"Captain on Ice" chain.**
"I've made pieces for some of the biggest celebrities, but it's
always dope to do something special for the fans," Ben Baller said. "For years, I've been a Captain
Morgan fan, so when they came to me with the idea for this collab,
it was a no-brainer."
Over the course of his career, Ben has built an extensive
portfolio of eye-popping iced-out pieces for A-list stars across
all corners of popular culture. The celebrity jeweler, entrepreneur
and cultural influencer regularly gets name-dropped in popular
music – "Ben Baller did the chain"
is nothing short of a hip-hop proverb.
"We make no apologies for showing off all the flavors that make
us who we are and hope to inspire others to do the same, because
there's nothing more liberating than being accepted for what makes
you, you," said Sam Salameh, Vice
President, Captain Morgan. "While Ben is known all over the world
for his accomplishments as a jeweler, he's also a cultural icon and
unapologetically owns who he is, which makes this partnership a
perfect fit for Captain Morgan."
As the ultimate connoisseurs of "ice" in their own right, Ben
and Captain Morgan kicked off the partnership with an exclusive
dining experience for Ben and his crew in Las Vegas, where everything from the tables
and chairs to the glassware and the bar itself was made of solid
ice.
From there, the Captain Morgan and Ben Baller "Captain on
Ice" collaboration will continue across multiple channels and at
special events through 2021 and beyond. Ben has successfully
curated his personal brand through his achievements and influence
across music, sports, art, food, fashion and many other industries,
but this marks his first official partnership with a spiced rum
brand.
For news and updates on the "Captain on Ice" collaboration,
follow @CaptainMorganUSA on Instagram
and @CaptainMorganUS on Twitter and @BENBALLER on
Instagram. And no matter whether you're a Captain, a Baller, or
both, always remember that Captain Morgan is best enjoyed
responsibly.
**NO PURCHASE NECESSARY. Must be legal U.S. resident, 21+. Void
in AK, HI & where prohibited. Instagram account required.
Subject to Official Rules. Sweepstakes sponsored by Diageo
Americas, Inc.
About Captain Morgan
Captain Morgan is the number one
selling spiced rum and the third largest spirits brand in the U.S.
Captain Morgan encourages everyone 21+ to always spice things up by
bringing the flavor to every occasion. The Captain Morgan portfolio
includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced
Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN Black
Spiced Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN
Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN
Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN
Gingerbread Spiced and CAPTAIN MORGAN Orange Vanilla Twist. For
more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS
Holden
Hill
TAYLOR
hhill@taylorstrategy.com
Katie Denning
DIAGEO
kathryn.denning@diageo.com
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SOURCE Captain Morgan