Deluxe President and CEO Barry C. McCarthy Writes Book to Help Small Businesses Grow and Thrive
October 19 2021 - 7:15AM
Business Wire
Respected small business and fintech expert
provides best practices and innovative solutions to overcome
challenges in an uncertain market
Deluxe (NYSE: DLX), a Trusted Payments and Business Technology™
company, today launched President and CEO Barry C. McCarthy’s
compelling new book, “Small Business Revolution: How Owners and
Entrepreneurs Can Succeed.” This valuable resource for small
business owners and entrepreneurs features stories from the
company’s 106-year history and relatable anecdotes from its
Emmy-nominated TV show “Small Business Revolution,” a reality
series that revitalizes small businesses in one community at a
time. Published by Wiley Publishers, copies are available for
purchase at Amazon, Barnes & Noble and wherever books are
sold.
McCarthy offers practical advice on better reaching customers,
recruiting employees, understanding finances, and much more.
Readers will learn how to rein in costs, implement and master
payments and payroll technologies, and retain existing customers
while successfully prospecting for new ones. Most importantly, all
book proceeds will benefit the Deluxe Corporation Foundation, which
has awarded nearly $110 million in grants to strengthen American
communities, from financial literacy programs to job-skills
training.
“As COVID-19 challenges persist, my book provides practical
strategies and ideas to help steady and grow small businesses,”
said McCarthy. “In fact, it is dedicated to the millions of brave,
inspiring and strong entrepreneurs who plan to start or run a small
business. After developing and delivering tech-driven solutions for
small businesses and others for many years, it serves as a
pay-it-forward to the next generation of businesses.”
McCarthy was selected to lead Deluxe in November 2018, after
serving more than 15 years as a financial technology executive. His
background in product development, sales, marketing and technology
innovation has driven the transformation of Deluxe from a
traditional check manufacturing company to a Trusted Payments and
Business Technology™ company serving millions of small businesses,
thousands of financial institutions and hundreds of the world’s
largest consumer brands.
To learn more about “Small Business Revolution: How Owners and
Entrepreneurs Can Succeed,” visit
https://www.deluxe.com/about/small-business-revolution-book/
About Deluxe Deluxe, a Trusted Payments and Business
Technology™ company, helps businesses pay, get paid, optimize and
grow. For more than 100 years, Deluxe has championed businesses so
communities thrive at all stages of their lifecycle, from start-up
to maturity. Our powerful solutions support millions of small
businesses, thousands of financial institutions and hundreds of the
world’s most valuable brands. The company operates at significant
scale, processing more than $2.8 trillion in annual payment volume.
To learn how we can help your business, visit us at www.deluxe.com,
www.facebook.com/deluxecorp, www.linkedin.com/company/deluxe, or
www.twitter.com/deluxe.
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version on businesswire.com: https://www.businesswire.com/news/home/20211019005212/en/
Cameron Potts, VP of Corporate Communications 651-233-7735
Cameron.Potts@Deluxe.com
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