Dell solutions enhance Gillette Stadium fan
experience
ROUND
ROCK, Texas and FOXBOROUGH, Mass., Aug. 23,
2022 /PRNewswire/ --
News summary
- The Kraft Group drives real-time insights across its businesses
while enhancing the fan experience at Gillette Stadium with Dell
Technologies
- New consistent IT platform, cybersecurity and data protection
solutions safeguard infrastructure, applications and data
- The Kraft Group scales IT while advancing sustainability goals
with Dell infrastructure
Full story
The Kraft Group – a holding company with
diverse interests that include the New England Patriots, New
England Revolution and Gillette Stadium – is working with Dell
Technologies (NYSE:DELL) to create a more data-driven, immersive
and secure experience for fans and employees.
As one of the largest privately held companies in the United States, the Kraft Group sought to
create a technology infrastructure to support its growing portfolio
of businesses in professional sports, manufacturing and real estate
development. Operating in more than 120 countries, the Kraft Group
engaged with Dell to assist in building a consistent platform that
spans across all its businesses.
"Sports and business never sleep. With our diverse portfolio, it
is critical we continuously modernize our infrastructure technology
to keep pace with all the industries we support," said Michael Israel, CIO, the Kraft Group. "Our
information technology is critical to supporting global events like
the 2026 FIFA World Cup and ensuring our nearly 10,000 employees
have the tools they need to drive our growth around the world. Our
work with Dell creates a platform to help us capitalize on emerging
opportunities like edge computing and enhancing cyber resiliency
and safety of facilities."
Fans win with real-time, engaging experiences delivered by
edge computing
Focused on delivering engaging game-day experiences at Gillette
Stadium and taking a proactive approach to physical security, the
Kraft Group is working with Dell to capture data at the edge and
use real-time insights to meet sports fans where they are – at
their seats, on their mobile devices and in parking areas.
- From the moment they enter the property, guests can use their
mobile devices to be guided to open parking spots and their
seats.
- Once in their seats, their mobile devices can be used to order
concessions without missing a moment of the game, quickly access
fan-cam views and interact with games and social media.
- The Wi-Fi network is continuously analyzed to improve
connectivity and apply resources where needed to ensure a seamless
stadium experience.
- Rapid analytics at the edge help concession stands run more
efficiently with real-time alerts that flag low inventory and speed
restocking.
- A real-time view of security throughout the stadium helps keep
guests and employees safe.
"Devices like mobile phones and inventory tracking technologies
are changing the way fans experience an event, and edge technology
has opened doors we didn't think were possible even a decade ago,"
said John Byrne, president of North
America Sales, Dell Technologies. "The Kraft Group engaged us to
create a modern infrastructure that scales with its growing
businesses and powers endless innovation around the fan experience.
Now, they're poised to run data-rich analytics, which is key to
creating a fun and safe experience for fans, whether they're in the
stadium or tuning in from home."
Future-proofing infrastructure with cyber resiliency and
sustainability efforts
Despite having a diverse portfolio of businesses, the Kraft
Group desired to standardize IT across all of them to deliver a
consistent experience and enhance its cybersecurity protection, all
while upholding its commitment to sustainability.
Working with Dell and Secureworks, the Kraft Group is taking a
cloud-native approach with cybersecurity analytics solution for
threat detection and response. The company's IT team is using Dell
data protection solutions and software for proactive health
monitoring, predicative analytics and machine learning across its
Dell systems to help ensure smooth operations across
businesses.
The Kraft Group has reduced its overall storage footprint by 40%
using Dell PowerStore storage systems deployed at the edge and in
the data center. The new approach has also led to decreasing IT
expenditures by 25-30%.
The Kraft Group also replaced aging infrastructure with Dell
VxRail hyperconverged infrastructure, supporting its commitment to
sustainability by reducing the Kraft Group's data center by over
20,000 square feet. With Dell's advanced automation and workload
consolidation capabilities, the Kraft Group can more easily adapt
and modernize its environment as requirements change. Dell
PowerEdge servers, storage systems and AI software provide the
foundation for the Kraft Group's real-time insights to enhance the
fan experience.
Additional resources
- Read more on how Dell helped the Kraft Group streamline IT
- Watch and learn more about the Kraft Group's end-to-end
transformation
- Connect with Dell via LinkedIn and Twitter
About Dell Technologies
Dell
Technologies (NYSE:DELL) helps organizations and individuals
build their digital future and transform how they work, live and
play. The company provides customers with the industry's broadest
and most innovative technology and services portfolio for the data
era.
About The Kraft Group
The Kraft Group is the holding company of the Kraft family's
portfolio of businesses, which range across many verticals,
including paper and packaging, sports and entertainment, real
estate and venture investing. The portfolio consists of over 100
venture and private equity direct investments, including
Rand-Whitney Container, Rand-Whitney Containerboard, Rand-Whitney
Recycling, International Forest Products, New-Indy Container
Corporation, Gillette Stadium, New England Patriots and New England
Revolution. Headquartered in Foxborough, Mass., each of the Kraft
Group's companies operates with the mission of building a mutually
beneficial long-term relationship with all its business partners.
For more information, please visit www.thekraftgroup.com
Copyright © 2022 Dell Inc. or its subsidiaries. All Rights
Reserved. Dell Technologies and Dell are trademarks of Dell Inc. or
its subsidiaries. Other trademarks may be trademarks of their
respective owners.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-kraft-group-taps-dell-technologies-for-consistent-it-operations-across-its-businesses-and-at-the-edge-301610244.html
SOURCE Dell Technologies