MOLINE,
Ill., April 2, 2025 /CNW/ -- Built by, for,
and with women, Dovetail Workwear, is teaming up with John Deere to
develop a collection of apparel and gear specifically designed to
address the needs of women in the agricultural industry. This
collaboration is inspired by their shared commitment to celebrating
women's immense value and contributions in agriculture. Together,
the two brands are focused on developing products that support and
empower female farmers, crafts and tradeswomen, and small-scale
homesteaders.
The John Deere x Dovetail Workwear collection was developed
through close collaboration with female farmers, ensuring their
voices and needs are represented at every stage, from product
design to wear testing. Design prioritizes fit, performance, and
durability on the farm, with features like high-stretch, midweight
fabric and a split hem for a smooth fit over boots.
Throughout history, women have grown, sourced, and harvested
food alongside their male counterparts. In times of war, they even
replaced their jobs in the field. While women haven't always
been recognized for their pivotal role in agriculture, their
influence and impact has continued to grow steadily.
Today, women represent a significant force in agriculture:
- 36% of all U.S. farmers are women.
- 56% of all farms have women as producers and
decision-makers.
Dovetail Workwear's collaboration with Deere celebrates and
recognizes these invaluable contributions, shining a spotlight on
the women who keep our farms running and our tables full.
"We are thrilled to partner with John Deere to honor and support
the extraordinary women in agriculture," said Sara DeLuca, Dovetail Co-founder and Director of
Product Development. "By developing a collection that is
specifically tailored to meet their needs, we aim to empower women
in the field, provide them with the tools they need to succeed, and
inspire future generations of female farmers."
"Deere's collaboration with Dovetail Workwear is born from real
conversations with women doing real work," said Lauren Willis, Global Director Brand Licensing at John Deere. "Through this
workwear line we hope to help women in agriculture feel great as
they dress for the busy and unique lives they lead."
The John Deere x Dovetail Workwear capsule collection is
available beginning April 2, 2025, at
DovetailWorkwear.com and in Canada
at DovetailWorkwear.ca.
About Dovetail Workwear
Founded in 2018 and headquartered in the Pacific Northwest,
Dovetail Workwear is the largest exclusively women's workwear brand
in the northern hemisphere and is made by women, for women, and
with women. From the skilled tradeswomen to the backyard gardener,
Dovetail Workwear makes all-season, all-reason utility apparel that
is designed to perform and protect without compromising form and
function and is constructed of eco-conscious fabrics, ethical
sourcing and manufacturing, and available in inclusive sizing.
Dovetail Workwear is available online and in over 500 retail
locations across North America.
Get dirty with Dovetail at dovetailworkwear.com.
@dovetailworkwear
About Deere & Company
It doesn't matter if you've never driven a tractor, mowed a
lawn, or operated a dozer. With John Deere's role in helping
produce food, fiber, fuel, and infrastructure, we work for every
single person on the planet. It all started nearly 200 years ago
with a steel plow. Today, John Deere drives innovation in
agriculture, construction, forestry, turf, power systems, and
more.
For more information on Deere & Company, visit us
at www.deere.com/en/news/.
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SOURCE John Deere Company