MOLINE, Ill., Nov. 10, 2021 /CNW/ -- John Deere
(NYSE: DE) has been named a CES® 2022 Innovation Awards Best
of Innovation honoree in the Robotics category, and an honoree in
the Vehicle Intelligence & Transportation category. This is the
third consecutive year John Deere has received an Innovation Award
from the Consumer Technology Association (CTA), which recognizes
outstanding design and engineering in consumer technology products.
This announcement was made ahead of CES 2022, the world's most
influential technology event, taking place January 5-8 in Las
Vegas, NV and digitally.
John Deere is an Innovation Award honoree in two categories for
its See & Spray technology. See & Spray is a
technologically advanced robot for the agriculture industry that
leverages computer vision and machine learning to detect the
difference between plants and weeds and target application of
herbicide on the weeds. This plant-level management technology
gives a machine the gift of vision, benefiting the farmer, the
surrounding community, and the environment.
"The opportunity for technology in agriculture continues to
inspire us to develop cutting-edge smart machines, systems, and
solutions to treat each plant individually and support our
customers," said Jahmy Hindman, chief technology officer for John
Deere. "John Deere is at the forefront of innovation, and with
technology like See & Spray, we're helping our customers
maximize sustainability, profitability, productivity, and
visibility so they can focus on the important work of feeding a
growing world population."
See & Spray uses deep learning, cameras, and robotics to
distinguish plants from weeds. The future of this technology is key
to treating each plant individually, providing only and exactly
what every single plant needs at the moment, making chemical usage
more efficient, protecting the surrounding soil and plants, and
producing healthier, more productive crops.
The Robotics category of the Innovation Awards highlights
programmable or otherwise intelligent machines capable of
performing specific tasks or replicating human movement or
interactions. The Vehicle Intelligence & Transportation
category highlights automotive and other transportation products
and services that integrate technology into the driving or riding
experience. Products are reviewed and scored by a panel of judges
comprised of designers, engineers, and technology media. Products
are also evaluated on their engineering and functionality,
aesthetics, and design; and what makes the product unique and
innovative. Those with the highest rating receive the "Best of
Innovation" distinction.
The CES Innovation Awards are based upon descriptive materials
submitted to the judges. CTA did not verify the accuracy of any
submission or of any claims made and did not test the item to which
the award was given.
About John Deere
Deere & Company
(www.JohnDeere.com) is a world leader in providing advanced
products, technology and services for customers whose work is
revolutionizing agriculture and construction — those who cultivate,
harvest, transform, enrich and build upon the land to meet the
world's increasing need for food, fuel, shelter and
infrastructure.
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SOURCE Deere & Company