FarmCraft provides families an introduction to modern
agriculture
MOLINE, Ill., June 8, 2021 /PRNewswire/ -- John Deere
(NYSE: DE) is bringing the farm to young game enthusiasts with the
latest version of FarmCraft, a Minecraft experience. Created by
Blockworks, in collaboration with John Deere, the Minecraft
experience gives players an introduction to modern agriculture
through the virtual use of machines, processes and decisions that
go into farming today.
The FarmCraft experience, within Minecraft, is intended to
educate young people on the importance of agriculture using a
familiar, interactive platform. Within the FarmCraft world, players
will undertake and complete unique farming missions, including
planting and growing crops and then harvesting them.
"John Deere places a significant focus on youth education as a
means to increase the number of students interested in pursuing
college degrees and careers in agriculture," said Lauren Willis, Global Manager Brand Licensing. "Our team sees FarmCraft as a
fun and unique way to introduce the industry to a whole new
generation of young people."
Available now within the Minecraft Marketplace, FarmCraft
provides an added educational benefit of player interaction with an
automated researcher who explains the FarmCraft world and scenarios
as players explore and complete activities. Learn more about
FarmCraft here.
About Deere & Company
Deere & Company
(www.JohnDeere.com) is a world leader in providing advanced
products, technology and services for customers whose work is
revolutionizing agriculture and construction — those who cultivate,
harvest, transform, enrich and build upon the land to meet the
world's increasing need for food, fuel, shelter and
infrastructure.
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SOURCE Deere & Company