Sally Hansen® Debuts a Playful Limited-Edition Sesame Street Collection Inspired by the Iconic Characters
July 17 2023 - 11:00AM
Business Wire
Sally Hansen® is bringing a whole new level of adorable
to your next manicure with the new limited-edition Sally Hansen
x Sesame Street® Collection.
This special collection, available in multiple territories,
features 10 irresistible Sally Hansen Insta-Dri® shades and
textures inspired by the beloved characters like Oscar the Grouch,
Big Bird, Elmo, and more! The Sally Hansen® x Sesame Street®
Collection also features Sally Hansen® Salon
Effects® Perfect Manicure ready-to-wear nails in a stylish
oval shape, showcasing a playful hint of your favorite characters,
like Ernie’s rubber ducky and Cookie Monster’s googly eyes.
“Sally Hansen® is over the moon to collaborate with Sesame
Street®! Designed with playful colors and textures inspired by your
furry friends, the Sally Hansen® x Sesame Street® Collection
is sure to give you all the warm and fuzzy feels!” – Celia
Tombalakian, Global Vice President for Sally Hansen®.
The #1 quick-dry polish in the United States, Sally Hansen®’s
revolutionary Insta-Dri® technology features a 3-in-1 formula with
a built-in base and topcoat that dries in just 60 seconds. The
Sally Hansen® x Sesame Street® collection also
includes a Salon Effects® Perfect Manicure Oval nail kit,
for premium, ready-to-wear, non-damaging artificial nails that are
easy to apply right in the comfort of your home.
“We’re thrilled to team up with Sally Hansen® to delight Sesame
Street adult fans with a fun new collection that will have them
radiating sparkle, kindness, and joy.” – Gabriela Arenas, SVP of
Global Products Licensing, Sesame Workshop
The limited-edition Sally Hansen® x Sesame Street®
Collection features a Salon Effects® Perfect Manicure
Oval Nail Kit and 10 Insta-Dri® shades:
- Am I Not Adora-blue? (Grover Pearl Blue)
- 1 Polish, Ah Ah Ah (Count Von Count Purple Crème)
- Zippity-Zap! (Abby Cadabby Pink Glitter)
- Turquesa Brillante (Rosita Turquoise Crème)
- Think BIG (Big Bird Yellow Glitter)
- Up to Snuff (Snuffy Beige Brown Crème)
- Elmo Loves Hue (Elmo Red Glitter)
- Perfect Blendship (Bert & Ernie Red Glitter)
- C is for Color (Cookie Monster Blue Crème)
- SCRAM! (Oscar The Grouch Metallic Green)
The limited-edition special packaging displays icons of the
Sesame Street® characters and logo on the front of the
classic Insta-Dri® bottle and the Salon Effects®
Perfect Manicure packaging. INTENDED FOR ADULT USE ONLY.
The Sally Hansen® x Sesame Street® collection will be
available on July 1, 2023, in mass-market, drugstore, food, and
e-commerce retailers nationwide. For more information, please visit
sallyhansen.com.
ABOUT SESAME WORKSHOP
Sesame Workshop is the nonprofit educational organization behind
Sesame Street, the pioneering television show that has been
reaching and teaching children since 1969. Today, Sesame Workshop
is an innovative force for change, with a mission to help kids
everywhere grow smarter, stronger, and kinder. We’re present in
more than 150 countries, serving vulnerable children through a wide
range of media, formal education, and philanthropically funded
social impact programs, each grounded in rigorous research and
tailored to the needs and cultures of the communities we serve.
Learn more at www.sesameworkshop.org and follow Sesame Workshop on
Instagram, Twitter, Facebook, and TikTok.
ABOUT SALLY HANSEN
Sally Hansen Inc. is an American beauty brand, first founded in
1946 by Sally Hansen herself. Hard As Nails was the first Sally
Hansen product filed for a patent in 1957. Since then, the brand
has become famous for its dedication to making innovatively
formulated beauty products for real women. Beauty that really
works. Learn more at sallyhansen.com or Instagram.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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Ilana Donner / ilana.donner@hellommc.com
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