Coty Announces New Campaign to #UndefineBeauty
Today Coty (NYSE: COTY), one of the world’s largest beauty
companies with a portfolio of iconic brands across fragrance, color
cosmetics, skin and body care, launches a new campaign to change
the dictionary definitions of beauty.
This press release features multimedia. View
the full release here:
(Graphic: Business Wire)
The #UndefineBeauty campaign recognizes that the current English
language definitions of the term ‘beauty’ are outdated and no
longer reflect the values of today’s society. Specifically, the
examples cited under the current entries for ‘beauty’ across the
leading English dictionaries are both limiting and exclusive.
“She was a great beauty in her youth” is the phrase often cited
in major dictionaries to illustrate the concept of beauty, and one
whose excluding effects we witnessed in a social experiment
involving 100 people from all around the world
(https://youtu.be/NGdM8dZ-G8Y). The campaign calls for the
Dictionary publishers to review these examples and remove the
implicit ageism and sexism they currently contain.
Sue Y. Nabi, Coty’s CEO, has written an open letter to the major
Dictionary houses, co-signed by the Company’s Executive Committee
and Senior Leadership Team, highlighting the outdated nature of
their definitions, and their need for review.
Sue Y. Nabi said, “Seen through the lens of today’s society and
values, the definition of beauty hasn’t aged well. Of course, not
all people are impacted by, or feel excluded by these definitions.
But the implicit ageism and sexism in the examples were born in a
different time. We believe it’s time to bridge the gap - time to
bring the definition to where society is today. By changing the
definition, if more people feel included – feel beautiful – there
will be a ripple effect which touches us all.”
Coty invites everyone to join this campaign calling for change
by signing the petition at [https://chng.it/TN8LnXYSqV]. Coty has
taken this step following an in-depth review of the industry and
its purpose. In capturing its organizational purpose “together, we
unleash every vision of beauty”, the company identified the
importance of this change.
“At Coty, we believe that no one can control or dictate what is,
or is not, beautiful,” said Sue Y. Nabi. That is why the campaign
to #UndefineBeauty aims to ‘undefine’ rather than simply ‘redefine’
beauty, so that no one feels excluded by the definition or examples
that accompany it.
About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
version on businesswire.com: https://www.businesswire.com/news/home/20230130005334/en/
Media Contact: Antonia Werther Antonia_werther@cotyinc.com
Global Communications Director
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