SHANGHAI, Jan. 20, 2021 /PRNewswire/ -- CooTek (Cayman)
Inc. (NYSE: CTK) ("CooTek" or the "Company"), a fast-growing global
mobile internet company, continues responding to the growing market
demand for short videos by exploring, building, and gathering more
exciting content. CooTek thus taps into short video series based on
Fengdu Novel's content and IP to create a new format of
entertainment as well as user engagement.
With the development of the Internet and 5G technology, online
entertainment has gradually become the most promising sector, and
short video is becoming a new area of rapid growth. CooTek has
committed to creating short video series based on online literature
IPs. Based on the library of online literature content resources
available on Fengdu Novel, one of the core mobile app products
developed and operated by CooTek, the Company engages in the
adaptation and production of short video series and continuously
enriches the form of online literature and other related online
Quality content is the core component for successful short
It is no doubt that high content quality and creative original
content are the winning formulae. Choosing a powerful story for a
short video series is essential to make a blockbuster.
Fengdu Novel, a free online reading app, provides a constant
stream of original content that can be tapped to create captivating
short video series. Thanks to the quality content and its
innovative format, Fengdu Novel's short video dramas went viral
shortly after its debut. The first short video drama series
with Chinese name "Proud Wanwan Su"
produced from content on Fengdu Novel is based on a piece of
literature with a substantial and exciting storyline. The video
series is divided into 20 episodes with a running time of two to
three minutes for each.
The short drama has been redistributed on major short video
sites such as Douyin, the Chinese version of TikTok, Kuaishou,
Bilibili and Xigua Video, among others, and can be watched by
searching FengDu Theater.
Using original content to create a new content IP
In the past, transforming online literature IPs into video
content required a vast amount of capital investment, a complicated
production process and a long production cycle. Creating short
video series that combine online novels and short videos has
dramatically shortened the development process of such
By analyzing users' reading data, Fengdu Novel selects
high-quality popular original IPs on the platform for adaptation.
Then, it quickly launches the stories onto the market in the form
of self-produced short video series. This system shortens the
incubation cycle significantly. And it can assess IPs' market value
and the attractiveness of their content to fans more quickly while
reducing costs and increasing efficiency.
The high-quality short video dramas serve a twofold purpose.
They are not just simply attracting users to watch these videos.
More importantly, they help stimulate users' interest in the
original online literature that inspired the video series they are
watching. As a result, the short video series drive a tremendous
amount of user traffic to Fengdu Novel. This system transforms many
users from 'passive' to 'active' and realizes the creation of an
'IP ecology' business model.
For CooTek, original online literature is the cornerstone of its
IPs. The company will continue to create new content forms to
enhance user demand and respond to the ever-changing market. The
Company will continue to incubate and support the development of
exciting new IPs to ensure a steady stream of quality content –
ranging from literature to film, television and animation.
About CooTek (Cayman) Inc.
CooTek is a fast-growing mobile internet company with a global
vision, offering mobile applications. Our mission is to empower
everyone to enjoy relevant content seamlessly. The Company's
user-centric and data-driven approach has enabled it to release
appealing products to capture mobile internet users' ever-evolving
content needs and helps it rapidly attract targeted users. CooTek
has developed and brought to market content-rich mobile
applications, focusing on three categories: online literature,
scenario-based content apps and casual games. For details, please
For investor enquiries, please contact:
CooTek (Cayman) Inc.
Mr. Robert Yi Cui
ICA (Institutional Capital Advisory)
Mr. Kevin Yang
SOURCE CooTek (Cayman) Inc.