TORONTO, May 28, 2025
/CNW/ - Tom's of Maine, a
certified B Corp and leader in natural and effective personal care,
proudly announces the launch of Tom's of Maine Whiten+
Toothpaste in Canada. This innovative
whitening solution combines naturally derived micro-polishers and
plant-powered cleansers to remove 95% of surface stains in just
two weeks with twice-daily brushing.
Available in two formulas — Whiten+ Deep Clean
(Fluoride) in Peppermint and Whiten+ Coconut
Oil (Fluoride-Free) in Gentle Mint — Whiten+ is
specifically formulated for those who want a natural, effective
whitening toothpaste.
"At Tom's of Maine, our
dedication to people and the planet has guided us for over 50
years," said Cristiane Martini,
General Manager at Tom's of Maine.
"We believe in the power of nature to help people achieve a healthy
and beautiful smile. That's why we created Whiten+ toothpaste.
Developed with naturally derived ingredients and backed by science,
Whiten+ offers effective whitening without artificial flavours,
sweeteners, colours, and preservatives, reflecting our ongoing
commitment to provide people with products they can feel good about
using."
Key features of Whiten+ include:
- Removes 95% of surface stains in just two weeks with
twice-daily brushing
- Prevents new stains from forming after three weeks of use
- Enamel-safe and whitens teeth without sensitivity
- Crafted with vegan ingredients and made with natural
flavours
- Does not contain sodium lauryl sulfate (SLS), peroxide, gluten,
artificial colours, sweeteners, or preservatives
- And because we care about the planet as much as smiles, it's
packaged in a recyclable tube†
Tom's of Maine Whiten+ Toothpaste is now available nationwide at
major retailers including Walmart, Amazon.ca, and select
grocery and drug stores for a MSRP of $7.49 (85 ml).
As a certified B Corp, Tom's of Maine is committed to transparency,
environmental care, and community impact. To learn more about
Whiten+ and our sustainability efforts,
visit TomsofMaine.ca, or follow us on
Instagram.
†Your community may not yet accept tubes for recycling. Check
locally. Learn more at tomsofmaine.com/recyclable-tube
About Tom's of Maine®
Tom's
of Maine®, a
Colgate-Palmolive® (NYSE: CL) company,
has been making natural, safe, and effective personal care products
for 50 years. It all began when Tom and Kate
Chappell moved to Maine in 1968 looking for a
healthier, simpler life for their growing family. And when they
couldn't find personal care products that were free from artificial
flavors, fragrances, sweeteners, colors and preservatives, they
decided to make their own. Tom's of Maine products –
including toothpaste, deodorant, mouthwash, bar soap, body wash,
dental floss, and toothbrushes – are made from naturally sourced
and naturally derived ingredients and never tested on animals. A
Certified B Corporation, Tom's of Maine is committed to
upholding a purpose-driven business and has a long-standing
commitment to supporting nature and healthy families. Tom's
of Maine has supported hundreds of nonprofits by giving
back 10% of its profits, and employees are encouraged to use 5% of
their paid time (12 days) volunteering for causes they are
passionate about. All of Tom's products are cruelty-free and most
products are vegan, kosher, halal-certified and gluten-free. Visit
us online at http://www.tomsofmaine.com/ or
at https://www.facebook.com/officialtomsofmaine/.
SOURCE Tom's of Maine Canada