NEW YORK, March 23, 2018 /PRNewswire/ -- In support of
World Water Day 2018, Colgate is asking people to join their
efforts to reduce water waste by turning off the faucet while
brushing their teeth. Colgate continues its multi-year campaign to
raise awareness of water scarcity and to help preserve this natural
resource. As part of the 2018 effort, the brand announced its
sponsorship of #RunningDry, an initiative created by water advocate
and ultra-runner Mina Guli, who will
run 100 marathons in 100 days across six continents to put a
spotlight on water challenges around the globe.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8284551-colgate-mina-guli-world-water-day-michael-phelps/
Today, 130 million Americans face severe water scarcity for at
least one month every year1, yet 42 percent of Americans
report leaving the faucet on while brushing their teeth. According
to the U.S. Environmental Protection Agency, nearly four gallons of
water can be wasted if the faucet is left running while brushing.
By simply turning off the faucet, individuals can make a
difference.
Continuing into year three of its global 'Save Water' campaign,
Colgate is kicking off this year's program on World Water Day, and
continuing its awareness efforts in April for Earth Month and in
September for back-to-school. The brand's goal is to bring
attention to water scarcity and help save water through activities
that include the following:
- Global Ambassador Michael
Phelps: Phelps will continue to encourage his millions
of social media followers to turn off the faucet, because
#EveryDropCounts.
- Times Square Takeover: Colgate will take over select
billboards in Times Square from 11:30AM – 2:30PM on
World Water Day, showcasing "Save Water" reminders. Mina Guli will also address reporters about the
issue of water conservation.
- Water Waste Documentary Series: Colgate is helping
produce a series of documentaries featuring Ms. Guli, highlighting
water scarcity in the Great Salt Lake; explaining water origins in
the Catskills of New York; and
presenting innovative solutions to help California's agriculture.
- CNN PSA: A 60-second PSA will air on CNN on March 21 and 22, highlighting the three-part
documentary series.
As the global Save Water ambassador, Phelps is excited to
welcome Guli in this effort. "Mina and I are record-breaking
athletes from two different worlds, one on land and the other in
water, coming together for one common cause to conserve one of the
earth's most precious resources," Phelps said. "Now more than ever,
it's important to ask Americans to change this simple habit in
their everyday lives."
Inspired individuals and families can pledge to turn off the
faucet at EveryDropCounts.Colgate.com and spread the message of
water conservation using #EveryDropCounts this World Water Day and
every day.
1
http://advances.sciencemag.org/content/2/2/e1500323.full
About Colgate®
Colgate is a leading global
consumer products company, tightly focused on Oral Care, Personal
Care, Home Care and Pet Nutrition. Colgate sells its products in
over 200 countries and territories around the world under such
internationally recognized brand names as Colgate, Palmolive, Speed
Stick, Lady Speed Stick, Softsoap,
Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of
Maine, Sanex, Ajax, Axion,
Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet,
Hill's Prescription Diet and Hill's Ideal Balance. For more
information about Colgate's global business, visit the Company's
web site at http://www.colgatepalmolive.com. To learn more about
Colgate Bright Smiles, Bright
Futures® oral health education program, please
visit http://www.colgatebsbf.com. CL-C
About Mina Guli
The
founder and Ambassador for Thirst, Mina is a global leader, an
entrepreneur and adventurer passionate and committed to making a
difference in the world. Thirst is harnessing social media and
technology to inform and inspire 14-24 year olds about water and
the steps they can take to reduce their own water consumption. Mina
is also a keen ultra-distance athlete, having started running only
at the age of 22 after a severe injury. Named as one of the 50
greatest leaders in the world by Fortune, Mina runs to raise
awareness and inspire action around the global water crisis and in
doing so, has set two world firsts. In 2016 in just 7 weeks, Mina
ran 40 marathons across 7 deserts on 7 continents. In 2017, Mina
ran 40 marathons in 40 days on 6 continents down 6 of the World's
great rivers – to promote the UN's Sustainable Development Goal 6
(water). Now in partnership with the United Nations Development
Program, Mina is currently planning her next expedition – to run
100 marathons in 100 days for 1 reason: water.
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SOURCE Colgate-Palmolive