By Chris Wack

 

Molson Coors Beverage Co. said Tuesday it has expanded its exclusive agreement with The Coca-Cola Co. to develop and commercialize a brand of full-flavor alcohol beverages inspired by the Simply chilled juice brand.

The companies already have a relationship with Topo Chico Hard Seltzer.

Molson Coors would launch the Simply Spiked Lemonade variety pack this summer, inspired by some of Simply's best-selling non-alcoholic products.

Simply is Coca-Cola's second-largest U.S. brand in terms of net revenue.

Simply Spiked Lemonade would be sold in slim-can 12 packs as a variety pack, and 24 ounce stand-alone cans of select flavors. Molson Coors would produce, distribute and market Simply Spiked Lemonade as part of an agreement with Coca-Cola.

 

Write to Chris Wack at chris.wack@wsj.com

 

(END) Dow Jones Newswires

January 25, 2022 09:20 ET (14:20 GMT)

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