CHICAGO, Oct. 5, 2021 /PRNewswire/ -- After a
record-breaking first year for Topo Chico
Hard Seltzer, Molson Coors Beverage Company today announces
the brand's second variety pack and first-full flavor extension --
Topo Chico Margarita Hard Seltzer Variety Pack.
Arriving in 2022, the Margarita Hard Seltzer Variety Pack comes
just weeks after Molson Coors shared its plans to expand
Topo Chico Hard Seltzer from its
current regional footprint to all 50 states in January 2022.
"Most of the prepackaged margarita flavored options out
there right now taste artificial and nothing like the actual
cocktail," said Matt Escalante,
Senior Director of Hard Seltzers at Molson Coors. "With Topo Chico
Margarita Hard Seltzer, we're capturing the complexity of a real
margarita in hard seltzer form infused with lime, salt and tequila
notes and lightly sweetened with agave. We can't wait for drinkers
to try it."
The Topo Chico Margarita Hard Seltzer Variety Pack will feature
four tropical flavors, including Signature Margarita, Tropical
Pineapple, Strawberry Hibiscus, and Prickly Pear, each in 12 fl oz
cans and with 100 calories and 4.5% ABV per serving.
Inspired by the taste of Topo Chico Mineral Water, Topo Chico Hard Seltzer is crafted with minerals
and natural flavors for a crisp, refreshing taste. The Topo Chico
Margarita Hard Seltzer Variety Pack joins Topo Chico Hard Seltzer's original four-flavor
variety pack, which includes Strawberry Guava, Tangy Lemon
Lime, Exotic Pineapple, and Tropical Mango.
Since launching in spring 2021, Topo
Chico Hard Seltzer has brought original character to the
world of hard seltzer-- whether it's through its personality-packed
"Legends Never Stop Refreshing" ad campaign or creative executions
like the Bolo Chico, the world's first bolo tie drinking straw, and
the Picosito, a spicy can garnish made with chili lime salt, chamoy
and dehydrated strawberries.
"The Coca-Cola Company has been pleased with its relationship
with Molson Coors to bring Topo Chico Hard
Seltzer to market and shake up the seltzer aisle," said
Dan White, Chief of New Revenue
Streams, The Coca-Cola Company. "We love to see the consumer
response and believe Molson Coors will bring yet another
cutting-edge innovation to the category with Topo Chico Margarita Hard Seltzer that will not
only win with existing fans but recruit new drinkers into the hard
For more information about Topo Chico
Hard Seltzer, including innovation news and product locator,
visit topochicohardseltzerusa.com and follow
@topochicohardseltzerusa on Instagram and Facebook, and
@topochicohard on Twitter.
About Molson Coors Beverage Company
For over two
centuries Molson Coors has been brewing beverages that unite people
for all of life's moments. From Coors Light, Miller Lite, Molson
Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon
Belgian White, Saint Archer Gold, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer brands ever
made. While the company's history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle with
sparkling cocktails, canned wine, kombucha, cider and more.
Molson Coors Beverage Company is a publicly traded company that
operates through Molson Coors North
America and Molson Coors
Europe, and is traded on the New
York and Canadian Stock Exchange (TAP). The company's
commitment to raising industry standards and leaving a positive
imprint on our employees, consumers, communities and the
environment is reflected in Our Beer Print and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is a total beverage company with products sold in more
than 200 countries and territories. Our company's purpose is to
refresh the world and make a difference. Our portfolio of brands
includes Coca-Cola, Sprite, Fanta and other sparkling soft drinks.
Our hydration, sports, coffee and tea brands include Dasani,
smartwater, vitaminwater, Topo
Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our
nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us on Twitter,
Instagram, Facebook and LinkedIn.
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SOURCE Molson Coors Beverage Company