The American multinational beverage corporation Coca-Cola (KO) has announced that it will double its spending with minority-owned media firms by 2024. The company said media companies owned by Black, Hispanic, Asian-American and Pacific Islander (AAPI), and other partners will account for 8% of the company’s total annual media budget in North America by 2024.The company has increased its spending with minority-owned media firms by five times in 2021 compared with 2020.
https://www.tipranks.com/news/coca-cola-to-double-spending-with-minority-owned-media-firms
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