By Dave Sebastian 
 

Coca-Cola Co.'s North America division said it plans to nearly double its spending with minority-owned media companies in the next three years.

The beverage giant on Monday said Black, Hispanic and Asian American and Pacific Islander-owned media companies and partners will account for 8% of the division's media budget by 2024.

The division said it is boosting 2021 spending with minority-owned media five-times over 2020's levels. It said its newer partners include Ebony/Jet, Revolt TV and My Cultura.

 

Write to Dave Sebastian at dave.sebastian@wsj.com

 

(END) Dow Jones Newswires

June 21, 2021 17:39 ET (21:39 GMT)

Copyright (c) 2021 Dow Jones & Company, Inc.
Coca Cola (NYSE:KO)
Historical Stock Chart
From Aug 2021 to Sep 2021 Click Here for more Coca Cola Charts.
Coca Cola (NYSE:KO)
Historical Stock Chart
From Sep 2020 to Sep 2021 Click Here for more Coca Cola Charts.