RNS Number:8948W
Selfridges PLC
9 January 2001

                              
                      Trading Statement


Summary

      Sales for the 23 weeks ended 6 January 2001 were 6%
      above last year:
      Strong improvements to own bought margin

Oxford Street

Sales at our Oxford Street store were 5% above last year for
the 23 weeks ended 6 January 2001.  Cumulatively, after 49
weeks of the financial year, sales in Oxford Street were 6%
above last year.

In the 6 week period ending 6 January 2001, which covers the
main Christmas and Winter Sale trading period, sales were 1%
above last year.  This was impacted by the effect on
customer shopping patterns caused by the disruption to rail
services into London.

Trafford Centre, Manchester

Sales from our store at the Trafford Centre were 22% above
last year for the 23 weeks ended 6 January 2001.
Cumulatively, after 49 weeks of the financial year, sales in
Manchester were 23% above last year.  During the 6 weeks
ending 6 January 2001 sales were 22% above last year.

Margins

During the second half, own bought margin has continued to
improve on last year's level.  With the aid of our new
systems we have been better able to manage stock levels and,
as a result, throughout the second half the level of
discounting has been lower than previous years.  We
anticipate a clean stock position at the end of the
financial year.

Commenting on the statement, Vittorio Radice, Chief
Executive, said:

     "We are pleased with the trading performance of the
     business, which continues to demonstrate the appeal of
     our "House of Brands" offer.  Our sales in Oxford
     Street have been affected by the disruption to rail
     services, but the effect has been offset by margin and
     cost improvements and the performance of Manchester.
     We are delighted by the continued positive response to
     our Manchester store in view of our multi-site
     strategy. We remain very confident about the outcome
     for the full year."


Preliminary Announcement

The financial results for the 53 weeks ending 3 February
2001 will be announced on Thursday 22 March 2001.


For further information please contact:


Vittorio Radice, Chief Executive            020 7318 3001
Peter Williams,  Finance Director           020 7318 3200
Victoria Sabin,  Brunswick Group Limited    020 7404 5959