WAYNE, N.J., Dec. 29, 2020 /PRNewswire/ -- Finishing
Touch Flawless™, the Church & Dwight Co.,
Inc. (NYSE:CHD) beauty brand, and maker of the #1 selling
women's facial hair removal device in the U.S. for 4 years running,
has announced the launch of its new and improved facial hair
removal device and simultaneous worldwide distribution. The newest
edition of the Flawless™ device dons a double-halo
18-karat gold-plated floating head that works faster in removing
hair and contours more smoothly over the structure of a woman's
face.
Finishing Touch Flawless Goes Global!
Hayley Parisi, brand manager of
Finishing Touch Flawless, shared that the old archaic hair removal
methods like plucking, depilatories, and waxing "are not
skin-friendly" and can actually age skin faster than removing hair
from the surface of the skin. "Our new Flawless™
device," explained Parisi, "uses an advanced double-halo technology
that gently erases hair from the surface of the skin – and it's
faster and easier than before."
"We recognize that everyone is different and uses the device
differently. It's part of the reason for the upgrade." According to
Parisi, the new contouring head allows you to instantly remove
unwanted hair and peach fuzz from tough areas like around the cheek
bones and jawline, the neck, and even the forehead. The device head
is also slightly smaller in size, so it's efficient on the upper
lip and temples. Said Parisi, "It's painless, skin friendly, and
won't leave redness or irritation behind. No downtime."
The global launch kicks off with the brand's new commercial
campaign featuring actor, director, and collaborative partner,
Halle Berry. The 30-second spot,
"F-Words," ends with Berry encouraging women to define their own
beauty with "Be You. Be Flawless."
Finishing Touch Flawless is dermatologist approved,
hypoallergenic, safe on all skin types and tones, and gentle enough
to use every day. Available at FlawlessBeauty.com and fine retail
stores for $19.99, the device is
battery operated and great for the vanity or on the go.
About Church & Dwight Co., Inc.
Church & Dwight Co., Inc. manufactures and markets a wide range
of personal care, household, and specialty products, under the ARM
& HAMMER™ brand name and other well-known
trademarks.
About Finishing Touch Flawless
Finishing Touch
Flawless was born in 2017 to provide beauty products that offer
simple solutions to common, everyday beauty struggles. Finishing
Touch Flawless has developed products and technologies that provide
instant and painless solutions that combine beautifully feminine
cosmetic designs with powerful engineering. Brand products have
achieved high recognition and accolades from beauty editors and
department stores, such as Cosmopolitan, drug store
retailers, Product of the Year, and more. Flawless hair
removal products are the #1 selling products in the U.S. for 3
years running (A.C. Nielsen, Units Sold, All Channels, 52
weeks ending 2017, 2018, and 2019). Finishing Touch Flawless is
dedicated to helping women look and feel their best by offering
innovative devices that bring the spa, dermatologist office, or
salon safely into your home, with quality products at an affordable
price.
Contact Info:
Tammie Coyman, Pure Imagination
PR
tammie@pureimaginationpr.com
917-970-0631
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SOURCE Finishing Touch Flawless