NORTH
BETHESDA, Md., May 1, 2025
/PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one
of the world's largest lodging franchisors, is refreshing its
complimentary breakfast program at Comfort and Country Inn &
Suites by Radisson as part of its broader strategy to refine and
differentiate its upper midscale brands and help attract travelers.
The company is piloting new signature breakfast items, including a
Comfort breakfast bowl and a Country Inn & Suites biscuit
sandwich, at select properties. As part of this initiative, Choice
has signed agreements with Florida's Natural and General Mills to offer
guests refreshing, high-quality orange juice and a selection of the
most beloved cereal brands so guests can start their day on a tasty
note.
"At Choice Hotels, we recognize that a hearty breakfast is an
essential element of what upper midscale hotel guests expect, and
these on-property upgrades we co-developed with owners are designed
to drive enhanced value for them and for guests of Comfort and
Country Inn & Suites," said Judd
Wadholm, Senior Vice President and General Manager of Choice
Hotels' Core Brands. "As we have done for the past 85 years, we are
continuously investing in areas that will help owners drive more
revenue and attract the right repeat guests, working hand-in-hand
with hotel owners to chart that path."
Earlier this year, Choice Hotels introduced sharpened brand
positioning for Comfort and Country Inn & Suites along with
refreshed prototypes designed to create more revenue-generating
spaces within the same footprint and create even more distinction
within the marketplace for travelers. The company also plans to
test and roll out a series of new and evolved brand hallmarks later
this year, including updated furniture, fixtures, and equipment
packages.
Data-Driven Innovation for Greater Owner Success
The breakfast pilots are the product of extensive research,
including consumer insights, and the direct collaboration with
owners and Choice Hotel's Group Purchasing Organization (GPO),
Entegra, which played a key role in product development to align
offerings with both guest preferences and owner goals.
With an owner-first approach, Choice Hotels is leveraging
Entegra's strong relationships with food providers of some of the
most in-demand breakfast items, like eggs and muffins, to help
secure favorable pricing for owners and develop menus that are both
delectable and cost-effective. The partnership with Entegra, which
began in July 2024, showed an average
9% savings on food costs for participating hotels through
March 2025 based on 'market basket'
comparisons by Entegra. As it tests its new breakfast items,
Choice Hotels is also bringing franchise owners into the Entegra
Performance Kitchen to work with their culinary team, gaining
real-time feedback to shape its food offerings.
Breakfast Innovation: Breakfast Bowls for Comfort, Biscuit
Sandwiches at Country Inn & Suites
The Comfort brand will launch a pilot of a Build Your Own
Breakfast Bowl concept that gives guests the flexibility to create
a meal tailored to their own tastes and dietary preferences,
reflecting the brand's commitment to help travelers feel at ease so
they can focus on the joy of travel. Guests can take their pick
from a selection of ingredients that will include scrambled eggs,
potatoes, peppers, onions, bacon bits, cheddar cheese and
'Everything Bagel' and 'Nashville Hot' seasonings.
Country Inn & Suites will launch a pilot of Pillsbury
biscuit sandwiches, offering guests an appetizing and satisfying
breakfast option for dining in or on the go.
"Guests expect a breakfast experience that goes beyond
convenience. They want a delicious, customizable meal that reflects
the quality of the brands they choose," said Jenny Aboudou, Head of Upper Midscale Brands.
"At Choice Hotels, we are deeply attuned to evolving consumer
trends, and we are well positioned to exceed expectations with a
refreshed, innovative breakfast that makes the experiences at
Comfort and Country Inn & Suites unlike any other brands in the
industry—giving owners an even more compelling reason to grow with
us."
Starting this year, breakfast at both brands will be
complemented by Florida's Natural
orange juice and General Mills cereals—both trusted names that
deliver on the standard that guests expect from Comfort and Country
Inn & Suites.
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About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is one of the largest
lodging franchisors in the world, with over 7,500 hotels,
representing more than 650,000 rooms, in 46 countries and
territories. A wide-ranging portfolio of 22 brands, from
full-service upper upscale properties to midscale, extended stay,
and economy enables Choice® to meet travelers' needs in more places
and for more occasions while driving more value for franchise
owners and shareholders. The award-winning Choice Privileges®
rewards program and co-brand credit card options provide members
with a fast and easy way to earn reward nights and personalized
perks. For more information, visit www.choicehotels.com.
About Comfort®
The Comfort brand has been trusted by travelers and hotel owners
for over 40 years. With more than 2,100 hotels open worldwide,
Comfort Inn®, Comfort Inn & Suites®, and Comfort Suites®
properties offer guests a sense of belonging so they can unlock the
joy of travel. The largest 100% smoke-free hotel brand in
North America, Comfort hotels
offer spacious rooms, complimentary amenities including a hot,
hearty, and healthy breakfast, free Wi-Fi, a business center, and a
fitness center and/or swimming pool. For more information, visit
www.choicehotels.com/comfort-hotels.
About Country Inn & Suites®
Country Inn & Suites by Radisson is a leading upper midscale
brand designed to give guests an experience of generous hospitality
through inviting service and products. Franchised or owned and
managed in the Americas by Choice Hotels International, Country Inn
& Suites hotels feature complimentary hot breakfast, a
signature freshly baked cookie, and welcoming social spaces that
include an indoor fireplace to make guests feel at home. For more
information, visit
https://www.choicehotels.com/country-inn-suites.
Forward-looking Statements
This communication includes "forward-looking statements" about
future events, including anticipated program enhancements and
performance. Such statements are subject to numerous risks and
uncertainties, including construction delays, availability and cost
of financing, and the other "Risk Factors" described in our Annual
Report on Form 10-K and our Quarterly Reports on Form 10-Q, any of
which could cause actual results to be materially different from
our expectations.
Addendum
This is not an offering. No offer or sale of a franchise will be
made except by a Franchise Disclosure Document first filed and
registered with applicable state authorities. A copy of the
Franchise Disclosure Document can be obtained through contacting
Choice Hotels International at 915 Meeting Street, Suite 600,
North Bethesda, MD 20852, or by
email at development@choicehotels.com.
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SOURCE Choice Hotels International, Inc.