Brand donates five percent of profits from its sales of Tractor
products to support farmers
BEACH, Calif., June 9, 2022
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced
its first seasonal beverage, Watermelon Limeade, is available for a
limited time at all restaurants in the U.S. and Canada, with 5% of profits from its sale of
these beverages being donated to causes that support farmers.
A New Flavor of the Season
Harvesting the classic taste of summer, the new Watermelon
Limeade from farmer-created Tractor Beverage Co. features the
bright and refreshing flavor of sweet watermelon and real lime.
Tractor's Watermelon Limeade is made with all-natural, certified
organic, non-GMO ingredients and no additives or preservatives.
Chipotle's Culinary team partnered with Tractor Beverage to
create a Watermelon Limeade recipe that complements Chipotle's 53
real ingredients1. Watermelon Limeade builds upon
Chipotle's successful organic beverage program with Tractor,
offering a new way for fans to experience their go-to order with
seasonal flavors. In 2021, Chipotle leveraged its stage-gate
process to test Watermelon Limeade in Atlanta, Kansas City, and Orange County, Calif., before deciding on a
"We're thrilled to introduce our first seasonal beverage with
the freshest flavors of summer," said Stephanie Perdue, Vice President of Marketing at
Chipotle. "The consumer response to Watermelon Limeade surpassed
expectations as it quickly became our bestselling Tractor Beverage
in test markets last year."
For a limited time, Watermelon Limeade joins Chipotle's organic
beverage lineup of Tractor's Lemonade, Mandarin Agua Fresca, and
Berry Agua Fresca, which are available for dine-in and carry out.
Made exclusively for Chipotle, the bottled Tractor Beverage
Lemonade and Black Tea are also available for dine-in, takeout, and
Created by a Farmer, Supporting Farmers
Real food deserves real drinks, which is why Chipotle partnered
with Tractor Beverage Co. in 2020 to serve delicious non-GMO,
certified organic Lemonades, Agua Frescas and Tea. Tractor
Beverages are made with natural, sustainably grown ingredients,
meeting Chipotle's rigorous Food with Integrity standards. The
handcrafted recipes are created by a farmer with responsibly
sourced ingredients and the same care as Chipotle's real food.
"Creating real drinks that enhance real food is in our DNA, and
this first-ever seasonal collaboration with Chipotle takes that
commitment to a whole new level," said Travis Potter, co-founder of Tractor Beverage.
"We're thrilled to bring the handcrafted flavor and entirely
natural ingredients of our Watermelon Limeade to Chipotle's fans
this summer, while working together to support the farmers who make
all of our certified organic drinks possible."
Organic farmer Travis Potter
founded Tractor Beverage Co. in 2015 with a simple goal to create
better beverages for all. The company's entire drink portfolio
features clean ingredients that deliver on taste and functionality
while serving a platform to expand organic farm practices and lead
a more sustainable future.
Chipotle's Commitment to the Ag Community
Beyond Chipotle's organic beverage program, the brand is
committed to sourcing organic ingredients. In 2021, Chipotle
purchased more than 40 million pounds of organic and transitional
ingredients for its food. Chipotle has also committed $5 million by the end of 2025 to support the
future of farming and is helping secure long-term contracts for
farmers under the age of 40 who meet its Food with Integrity
Chipotle also supports the National Young Farmers Coalition's
movement to advocate for policy change in the 2023 Farm Bill to
facilitate equitable access to up to one million acres of land for
the next generation of farmers. To drive awareness and action,
Chipotle created an emotionally charged short film, "A FUTURE
BEGINS," to encourage guests to join the campaign to impact the
2023 Farm Bill at WWW.CHIPOTLE.COM/FARMERS. Adding your name will
help the National Young Farmers Coalition advocate for Congress to
invest $2.5 billion toward securing
access to up to one million acres for young farmers.
(1) – 53 ingredient count is for food items only, and excludes
limited time only menu items.
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 3,000 restaurants as of
March 31, 2022, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
Chipotle is ranked on the Fortune 500 and is recognized on the 2022
list for Fortune's Most Admired Companies. With over 100,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
About Tractor Beverage Co.
Founded with a mission to create better beverages for all,
Tractor Beverage Company is the first and only Certified Organic,
Non-GMO full line beverage solution for foodservice. Tractor's
handcrafted drinks feature clean ingredients that deliver on taste,
functionality and an innovative consumer experience. Tractor's
vision is to use its beverage platform to expand organic farm
practices—and, in turn, lead the way to a more sustainable and
flourishing future for restaurants, consumers, and farmers. Tractor
was named to Fast Company's prestigious annual list of the World's
Most Innovative Companies in 2021. For more information, please
visit WWW.DRINKTRACTOR.COM or follow along on Instagram at
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SOURCE Chipotle Mexican Grill, Inc.