NEWPORT BEACH, Calif.,
May 3, 2019 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) today announced that its Cinco de Mayo
festivities will include free delivery so that those celebrating
can focus on the fun and enjoy Chipotle delivered straight to their
door. This means $0 delivery fees on
May 5 on all orders $10 or more via the Chipotle app, Chipotle.com
and through DoorDash.
Additionally, Chipotle is launching its first campaign on
TikTok, the leading app for short-form mobile videos. Chipotle is
the first fast-casual brand to partner with TikTok for a hashtag
challenge in the United
States.
In January, Daniel Vasquez of
Frederick, Maryland caught the
attention of Chipotle fans when he flipped a lid to seal the deal
on a burrito bowl while working on the Chipotle line. Now, Chipotle
is challenging fans to replicate this signature move and join in on
the TikTok hashtag challenge by using #ChipotleLidFlip from
May 5 to May 10. YouTuber David
Dobrik is already game to share his lid flip on the app.
"Chipotle is able to connect with people through food, but we're
also able to connect with people through culturally relevant
moments and platforms," said Chris
Brandt, Chief Marketing Officer of Chipotle. "We are excited
to engage with some of our biggest fans in a new way and are
thrilled to be the first fast casual brand in the U.S. to work with
TikTok on a hashtag challenge."
Free delivery offer is valid only for orders placed and
fulfilled on May 5, 2019 from
participating Chipotle locations within Chipotle and DoorDash's
delivery areas, during normal operating hours for such locations.
Maximum order size for free delivery is $200, excluding tax. Deliveries are subject to
availability. Redemptions of Chipotle Rewards may be included in a
qualifying delivery order but do not count towards satisfaction of
minimum purchase requirements; the offer cannot otherwise be
combined with other offers or promo codes and is non-transferrable.
No adjustments to previous purchases. Valid only at
order.chipotle.com, on the Chipotle app or via DoorDash; not valid
on orders placed via other third party delivery platforms. Chipotle
reserves the right to modify or terminate this offer at any time
without notice. Additional restrictions may apply; void where
prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had approximately 2,500 restaurants as
of March 31, 2019, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 70,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill