New Partnership Brings Premium Italian Coffee
Brand Lavazza to all Princess ships
SANTA
CLARITA, Calif., March 23,
2023 /PRNewswire/ -- Princess Cruises, the world's
most iconic cruise brand, today announced that world-renowned
coffee brand, Lavazza, is now the line's Official Coffee Partner.
For more than 120 years, Lavazza has expressed the essence of real
Italian coffee, with a passion for superior quality.
"Princess guests love their coffee as the morning ritual at the
International Café in the legendary Princess Piazza. With a relentless focus on
what's important to our guests, we are upgrading the experience and
magnifying our Italian heritage with Lavazza," said John Padgett, president of Princess Cruises.
"Our Lavazza partnership gives our guests yet another thing to love
about a Princess vacation."
Lavazza offerings will begin rolling out on Princess ships
throughout the spring and guests can expect to enjoy the brand's
array of hot coffee options and convenient Ready-to-Drink cans. The
relationship will extend beyond offering Lavazza products and
services on board to include unique coffee-inspired dinners and
recipes collectively designed by Lavazza experts and Princess
executive chefs, educational sessions, tastings, food pairings and
samplings. The two brands will also collaborate on upcoming
marketing campaigns, promotions and exclusive events.
"We have been inspired by the way Princess Cruises creates
memorable experiences for their guests and feel a strong synergy
between both brands in our commitment to quality, innovation and
entertainment," shared Camille Vareille, vice president - head of
marketing Americas at Lavazza Group. "We are excited to come
onboard to offer an elevated coffee program and showcase our
premium products to a broader, international audience."
Additional information about Princess Cruises is available
through a professional travel advisor, by calling 1-800-PRINCESS
(1-800-774-6237) or by visiting the company's website at
www.princess.com. For more information on Lavazza, please visit
www.lavazzausa.com or @LavazzaUSA.
About Princess Cruises:
Princess Cruises is The Love
Boat, the world's most iconic cruise brand that delivers dream
vacations to millions of guests every year in the most sought-after
destinations on the largest ships that offer elite service
personalization and simplicity customary of small, yacht-class
ships. Well-appointed staterooms, world class dining, grand
performances, award-winning casinos and entertainment, luxurious
spas, imaginative experiences and boundless activities blend with
exclusive Princess MedallionClass service to create meaningful
connections and unforgettable moments in the most incredible
settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera,
Europe, South America, Australia/New
Zealand, the South Pacific, Hawaii, Asia,
Canada/New
England, Antarctica, and World Cruises. The company is
part of Carnival Corporation & plc
(NYSE/LSE:CCL; NYSE:CUK).
About Lavazza:
The history of Lavazza is that of a
business which, for over 125 years, has pursued a company vision
based on passion for work, for the product, and the land in which
it operates. These values have been ingrained in Lavazza's DNA
since its foundation in 1895 and upheld by four generations of
entrepreneurs since then. Each family member who has worked in the
company has helped it to grow, transforming it into the company it
is today, yet still true to the qualities of passion and innovation
inherited from Luigi Lavazza. "It's
about doing business with your heart," in the words of Emilio Lavazza. It is the spirit which has
allowed us to expand the company over the years: our way of doing
business is an example of sustainability in the fullest sense of
the word. It is a quality built up and shared with all the people
we have met, starting with our employees and the places in which we
work. These are the qualities that, every day, underpin the value
of the company, allowing us to be recognized worldwide as an
excellent Group, not just for the production of premium coffee, but
also for our approach to work and our social commitment.
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SOURCE Princess Cruises