Carnival President Christine Duffy and Chef Emeril Lagasse will
'Choose Fun Together' and Light the Times Square New Year's
MIAMI, Dec. 23,
2022 /PRNewswire/ -- Carnival Cruise Line will usher
in 2023 on land and at sea as Carnival Cruise Line President
Christine Duffy will light the
famous New Year's Eve Ball in
New York's Times Square, and
nearly 100,000 guests sailing on Carnival's 24 ships will join in
the celebration to welcome in the new year.
Carnival will once again bring its signature, high-energy fun to
New York City by joining one of
the most iconic events in the world as the official cruise line
sponsor of Times Square New Year's Eve and serve as a musical
sponsor and countdown clock sponsor for "Dick Clark's New Year's Rockin' Eve with
Ryan Seacrest" on ABC.
Duffy will be on hand, along with Carnival partner and renowned
chef Emeril Lagasse, to flip the giant switch that will light the
famous New Year's Eve Ball and
invite everyone celebrating in New
York or watching from home to "Choose Fun Together," which
is also the theme of Carnival's 2023 advertising campaign that can
be seen throughout Times Square. Guests across Carnival's
fleet will have their own fun – in much warmer conditions – as they
also celebrate the new year by getting a head start on choosing fun
together with family and friends.
"As we head into 2023, we have even more reasons to celebrate
and so it's appropriate that America's cruise line be part of
America's most iconic New Year's celebration. We've got two new
ships joining the fleet next year, including the start of
year-round service from New York
in June on Carnival Venezia, which will offer our upcoming Carnival
Fun Italian Style experience, and then we'll end the year with
Carnival Jubilee arriving in Galveston. We're looking forward to
continuing this exciting period of growth and building on the
success of the past year," said Duffy.
Leading up to the midnight countdown, Duffy will join the Times
Square New Year's Eve host on the Countdown Stage during the
10 p.m. hour to share details about
what guests sailing from New York
can expect on the stunning Carnival Venezia, which will homeport at
the Manhattan Cruise Terminal just a few blocks from Times Square
and offer a wide range of sailing options.
Carnival Debuting 'Choose Fun Together' Campaign for New
Setting a tone of togetherness in the new year, Times Square's
massive billboards will showcase the new Carnival campaign Choose
Fun Together. The campaign underscores Carnival's appeal across any
age group by showcasing various ways guests can Choose Fun, and
find something of interest to everyone, whether sailing with
family or a group of friends. The new ads highlight those
special moments of fun that can only happen when people come
together on a Carnival cruise – because we are our most fun selves
when we choose fun, together.
After first debuting the campaign on Christmas Day, the New
Year's Eve integration will serve as the Choose Fun Together
message's largest national launching point. The new campaign will
continue to be seen across both Carnival-owned channels and
advertising placements throughout 2023 – from social media posts on
TikTok and Instagram to commercial spots on national streaming and
broadcast television. to all other media placements like audio,
outdoor, paid social and additional digital extensions. (To see a
sample of some of the new commercials, click here and here.)
The Choose Fun Together campaign's launch coincides with the
cruise industry's 2023 wave season, which is the annual kick-off to
cruise planning for millions of Americans and travel advisors. The
campaign, created by Anomaly, is an extension of the brand's Choose
Fun campaign that launched in 2018. All paid media and integration
elements were created by Initiative.
For additional information on Carnival Cruise Line and to book a
cruise vacation on Carnival, 1-800-CARNIVAL, visit
http://www.carnival.com, or contact your favorite travel advisor or
online travel site.
ABOUT CARNIVAL CRUISE LINE
Carnival Cruise Line, part of Carnival Corporation & plc
(NYSE/LSE: CCL; NYSE: CUK), is proud to be known as America's
Cruise Line, for carrying more Americans and serving more U.S.
homeports than any other. Since its founding in 1972, Carnival has
continually revolutionized the cruise sector, making a cruise
vacation an affordable and popular option for millions of guests.
Carnival operates from 14 U.S. and two Australian homeports and
employs more than 40,000 team members representing 120
nationalities. Carnival currently operates 24 ships and is in an
exciting period of growth, with Carnival Celebration and Carnival
Luminosa, which began guest operations in November, and three
additional ships joining the fleet by 2024.
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SOURCE Carnival Cruise Line