Collaboration Highlights Cruise Line's
Commitment to Sourcing Sustainable Alaska Seafood for all Alaska
Cruises as part of ''Alaska Up Close''
SEATTLE, June 9, 2022
/CNW/ -- In celebration of 75 years exploring Alaska, Holland America Line is partnering
with Alaska Seafood Marketing Institute (ASMI) to highlight the
line's leadership and commitment to sustainably sourced local
seafood. The first formal partnership of its kind between ASMI, a
partnership between the state of Alaska and Alaska's fishing industry, and a major cruise
line will highlight Holland America Line's use of Alaska seafood exclusively on all six ships
serving the Great Land.
Holland America
Line to highlight commitment to sustainably sourced local
seafood with new partnership.
ASMI and Holland America Line will bring guests up close to
the riches of the Alaska waterways
and the stories of the people behind the fish, from fishermen and
women to processors to chefs. Future programming initiatives
include recipe development in concert with Holland America Line's
award-winning Culinary Council – a collection of elite,
international celebrity chefs who bring global influence to
dedicated dining experiences across its fleet – in-destination
video content, onboard Alaska Seafood trivia and recipes from
council Chef Ethan Stowell.
"For 75 years, we've immersed guests' senses in the wilds of
Alaska – from the incredible
sights and sounds of its national parks to the unparalleled tastes
of its natural products, where, of course, seafood is king," said
Michael Smith, senior vice
president, guest experience and product development, Holland
America Line. "We're proud to partner with Alaska Seafood Marketing
Institute in its quest to further protect and promote the state's
unmatched resource, which accounts for nearly two-thirds of the
wild seafood available in the U.S."
According to ASMI, the Alaska
seafood industry contributes over $5.7
billion in economic value to Alaska's economy and more than $15 billion to the U.S. economy. Seafood is also
the largest private sector employer in Alaska, adding more than 62,000 jobs in
2019.
Contributing to the impact across its six ships that sail in
Alaska, Holland America Line
purchases and serves locally sourced Alaska wild and sustainable seafood, including
more than 4,000 pounds of wild Alaska fish per cruise.
"ASMI is honored to partner with Holland America Line in
Alaska given our shared commitment
to sustainable seafood and supporting local Alaska communities," said Ashley Heimbigner, communications director for
ASMI. "We are thrilled that visitors to Alaska will have the opportunity to enjoy and
connect with what makes Alaska's
seafood so special while they are here, and hope they are inspired
to look for Alaska seafood when
they return home."
The two organizations will inaugurate their partnership on
July 5 when Chef Stowell will join
Alaska commercial fishers and
local leaders in Juneau to
demonstrate the depth and breadth of Alaska's seafood bounty, including five
species of salmon, several varieties of whitefish, and numerous
types of crab and shellfish. The event will be capped by a
presentation of seafood cooking techniques led by Stowell.
"I believe it's best to think local and let the food do the
talking," said Chef Stowell. "Holland America Line has always been
supremely focused on the authenticity of their ingredients that
tell the tales of the destinations they visit – and certainly
Alaska has many stories to share.
I'm thrilled to be a part of this first step in our partnership
with ASMI."
The new partnership is announced to complement Holland America
Line's "Alaska Up Close" initiative, a 360° experience that
immerses guests in the Great Land in a way that only 75 years of
experience can deliver. No other cruise line has
explored Alaska longer than Holland America Line, and
through the years the brand has collected awards and accolades
for Alaska cruising. Holland America Line was
named the top pick for Alaska in the Porthole Cruise
Magazine Editor-in-Chief Awards, AFAR Travelers' Choice Awards,
Cruise Critic Cruisers' Choice Destination Awards and TravelAge
West Wave Awards Editor's Pick, confirming its position as the
number-one cruise line in Alaska by some of the world's
most discerning travelers and cruise experts.
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com.
Editor's note: Photos are available at
https://www.cruiseimagelibrary.com/c/xnpevlg8.
Find Holland America Line on Twitter, Facebook and the Holland
America Blog. Access all social media outlets via the home page at
hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL) and (NYSE: CUK) Holland
America Line has been exploring the world since 1873 and was the
first cruise line to offer adventures to Alaska and the Yukon nearly 75 years ago. Its fleet of
premium ships visits nearly 400 ports in 114 countries around the
world, offering an ideal mid-sized ship experience. A third
Pinnacle-class ship, Rotterdam, joined the fleet in
July 2021.
The leader in premium cruising, Holland America Line's ships
feature innovative initiatives and a diverse range of enriching
experiences focused on destination exploration and personalized
travel. The best live music at sea fills each evening at Music
Walk, and dining venues feature exclusive selections from Holland
America Line's esteemed Culinary Council of world-famous chefs.
About Alaska Seafood Marketing Institute
The Alaska
Seafood Marketing Institute (ASMI) is a partnership between the
State of Alaska and the
Alaska seafood industry promoting
the benefits of wild and sustainable Alaska seafood and offering seafood industry
education. The seafood industry is Alaska's largest basic private sector employer
with over 60 percent of all wild seafood and 90-95 percent of wild
salmon harvested in the U.S. coming from Alaska. In addition to wild salmon,
Alaska is known for its crab and
whitefish varieties such as Pacific cod, sablefish, halibut,
Alaska pollock, sole and rockfish
– available fresh or frozen year-round. Alaska is dedicated to sustainable seafood and
the only state with a constitution that mandates all seafood be
managed under the sustained yield principle. Alaska has taken a leadership role in setting
the global standard for precautionary resource management to
protect fisheries and surrounding habitats for future generations
leading to an ever-replenishing supply of wild seafood for markets
worldwide.
CONTACT:
|
Bill Zucker, Erik
Elvejord
|
PHONE:
|
800-637-5029,
206-626-9890
|
EMAIL:
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pr@hollandamerica.com
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SOURCE Holland America Line