MELVILLE, N.Y., Feb. 13, 2020 /PRNewswire/ -- Whether it's
evoking an emotion, telling a story or reminiscing about a moment
in time, visual creators of all levels know that a high quality,
trusted lens is necessary to capture the essence and power of an
image. Creating for the creators, Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced the introduction of its newest RF lens,
the RF 24-105mm F4-7.1 IS STM standard zoom lens. The new
compact and lightweight RF lens will be the perfect addition to a
creator's collection, delivering on quality output at an affordable
price.
"Since the introduction of the EOS R system in late 2018, our
goal has always been to develop full-frame mirrorless cameras and
lenses to match every skill level of photographers, from
entry-level to advanced professionals," said Kazuto Ogawa, president and chief operating
officer, Canon U.S.A., Inc.
"Having a firm grasp on the needs of our customers looking for an
impressive compact, lightweight lens at an affordable price point,
the RF 24-105mm lens is the quintessential lens to have in any
creator's camera bag."
Cementing Canon's vision for the EOS R line to become as widely
popular as its celebrated lineup of EOS DSLR line, the new RF
24-105mm F4-7.1 IS STM lens pairs quality output with an affordable
price. The lens is compact enough to carry every day, at 3.5in
(88.8mm) in length and weighing in at 13.9oz (395g) and has a long
zoom range starting 24mm wide within compact and lightweight body.
The new lens also possesses Optical Image Stabilization Technology,
which helps steady camera shake up to five stops¹, reducing image
blur. The lens also includes Movie Servo AF using STM
(stepping-motor) technology that contributes to both fast auto
focus for still images as well as smooth, quiet auto focus for
video in conjunction with camera's Dual Pixel CMOS AF on compatible
Canon full-frame mirrorless cameras.
Additional noteworthy features of the RF 24-105mm STM standard
zoom lens include:
- Control Ring for Direct Setting Changes
- 12-pin Communication System
- Maximum Magnification of 0.4x at 105mm
- Minimum focus distance of .13m
(0.43ft) using Center Focus Macro
Availability and Pricing
The Canon EOS RF 24-105mm
F4-7.1 IS STM lens has an estimated retail price of
$399.99 for the lens only.* It will
also be sold as a body-and-lens kit with the EOS R and RP
cameras.
To learn more about the Canon RF lenses and the EOS R system,
please visit usa.canon.com
About Canon U.S.A.
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately
$33 billion in global revenue, its
parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S.
patents granted in 2019† and was named one of Fortune
Magazine's World's Most Admired Companies in 2020. Canon
U.S.A. is dedicated to its
Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon
U.S.A., sign up for the Company's
RSS news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA.
¹According to CIPA standards.
* Specifications, availability and prices are subject to
change without notice. Actual prices are set by individual dealers
and may vary.
†Based on weekly patent counts issued by United
States Patent and Trademark Office.
Canon and EOS are registered trademarks of Canon Inc. in
the United States and may also be
registered trademarks or trademarks in other countries.
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SOURCE Canon U.S.A., Inc.