CAMDEN, N.J., July 27, 2021 /PRNewswire/ -- Since Andy Warhol's famed 'Campbell's Soup
Cans' series, the Campbell's red and white can has been rooted
in art and pop culture. In celebration of a new label design,
Campbell's is diving into the digital art world and dropping its
first-ever Non-Fungible Token ("NFT"). The collection of 100
Campbell's authenticated NFT art pieces titled 'AmeriCANa -- SOPHIA
CHANG X CAMPBELL'S' were created by celebrated street-style artist
and illustrator, Sophia Chang, and
will be exclusively available for purchase via the leader in drop
culture, NTWRK on July 27 at
5:30 p.m. ET. Additionally, one
exclusive and animated NFT art piece is available for auction on
OpenSea beginning at 5:30 p.m. ET on
July 27 and extending through
Aug. 6 at 9
p.m. ET. All proceeds for the Campbell's NFTs will benefit
Feeding America, a long-standing partner with Campbell in fighting
food insecurity.
The refreshed label still evokes the same sense of comfort,
goodness and Americana. To build on its legacy of inspiring
artists, Campbell's partnered with Sophia
Chang whose multimedia artwork puts a twist on classic
American art styles through her unique visual storytelling. A
self-proclaimed Campbell's kid and soup enthusiast,
Chang's storytelling approach to her art and passion to
empower communities is woven into her interpretation of the beloved
nostalgia of the famed can, while creating space for a modern
interpretation of the brand today. This NFT is a tribute to
Campbell's continued evolution shown through the iconic designs it
has produced throughout the years.
"Some of the most famous pop art ever created was inspired by
the Campbell's red and white can -- the design is as much a staple
of the grocery aisle as it is American culture," said Chang. "As a
visual storyteller, I always am looking for new ways to express
creativity. I wanted to hero the beloved label with key words that
connect to the brand for me, while including a photo-real element
of the fresh label to celebrate the new design."
New Look, Same M'm! M'm! Good!®
Maintaining the famed red and white color blocking loved by
generations, the redesigned Campbell's label features several new
elements to contemporize the brand while respecting its heritage --
including a modernized logo scripture, which was based on founder
Joseph Campbell's original
signature. Campbell's fans will be able to spot more hidden
elements, including the Campbell's 'C' in the fleur de lis and
slanted 'O' in soup that pays tribute to the letters from the first
red and white label in 1898.
"We've been on a journey to reimagine this iconic brand and
appeal to new generations of consumers who are cooking at home more
than ever, while still honoring our rich history," says
Linda Lee, Chief Marketing Officer,
Meals & Beverages, Campbell Soup Company. "The commissioning of
our first-ever NFT art piece pays tribute to our place in art and
pop culture, while celebrating in the most modern art medium to
date. Sophia was a natural choice given her street art sensibility
and her love of the Campbell's brand and its connection to the art
world."
All proceeds from the sale of the NFTs will benefit Feeding
America. Additionally, as part of Campbell's sustainability
commitment, the brand will work with NTWRK and Aerial to offset the
carbon footprint of the NFT.
To purchase the Limited Edition NFT art pieces please visit
https://nft.thentwrk.com/drops/14/ and to place a bid on the 1-of-1
Animated Auction Item please visit our page on OpenSea.
About Campbell Soup Company
For more than 150 years, Campbell (NYSE: CPB) has been
connecting people through food they love. Generations of consumers
have trusted Campbell to provide delicious and affordable food and
beverages. Headquartered in Camden,
N.J. since 1869, Campbell generated fiscal 2020 net sales of
more than $8.6 billion. Our portfolio
includes iconic brands such as Campbell's, Cape Cod, Goldfish, Kettle Brand, Lance, Late
July, Milano, Pace, Pacific Foods,
Pepperidge Farm, Prego, Snyder's of Hanover, Swanson and V8. Campbell
has a heritage of giving back and acting as a good steward of the
environment. The company is a member of the Standard & Poor's
500 as well as the FTSE4Good and Bloomberg Gender-Equality Indices.
For more information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo.
About Sophia
Chang
Sophia Chang hails from the
borough of Queens, New York and in
less than a decade managed to champion a name for herself in the
art, design and streetwear community world wide. As a gifted
multimedia storyteller with the ability to create lucid and
inspirited imagery, she's expanding market boundaries and defining
a new vivid, visual vocabulary. Online or in real life, Sophia
inspires connection. Passionate about everyone's story, she listens
and interprets those stories to empower the community she loves and
respects.
About NTWRK
Named one of Fast Company's Most Innovative Companies and Ad
Age's Hottest Brands, NTWRK is the premier North American
livestream shopping platform where "entertainment meets e-commerce"
(Forbes). Built on a digitally-innovative model of daily product
drops, livestream shopping festivals and exclusive partnerships
with world-renowned brands and creators, NTWRK has fostered an
organic global community of artists and fans since its launch in
2018. Under the motto "Shopping At The Speed of Culture," NTWRK
provides a curated digital shopping experience and access for Gen-Z
and millennial consumers.
Media Contact:
Gabi
Castillo, MSL
Gabi.Castillo@mslgroup.com
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SOURCE Campbell's