NEW YORK, Dec. 1, 2020 /PRNewswire/ -- GENYOUth
Chunky®, the Official Soup Sponsor of the NFL, announced
today a dynamic esports initiative to help tackle hunger in
schools. The Chunky Million Meals Challenge Madden
NFL 21 presented by Target tournament will be played in EA
SPORTS™ Madden NFL 21 and deliver 100 million meals to
alleviate food insecurity among school-aged children during the
COVID-19 pandemic, with Campbell's Chunky and Target leading the
charge to get the Challenge off to a strong start. The
Chunky Million Meals Challenge tournament is
encouraging the gaming community to "game for good" and support
GENYOUth and its partners in this important cause.
The Challenge is a free-to-enter open invitation tournament
powered by CSL Esports which provides students across
North America with life-changing
opportunities through esports. Throughout the tournament's top
eight bracket, NFL players like New York Giants running back Saquon
Barkley, Minnesota Vikings running back Dalvin Cook and Minnesota Vikings wide receiver
Justin Jefferson – as well as
Madden NFL competitive pros – will serve as "Champions
of Chunky," team captains who will coach and mentor the final eight
competitors as they face off for uniquely experiential prizes
provided by the NFL, EA Sports, CSL Esports and sponsors.
Tournament registration begins today, Dec.
1, on Giving Tuesday, with tournament play beginning on
Saturday, Dec. 19.
"The support of the esports community, EA SPORTS Madden NFL,
Campbell's Chunky, Target
and other purpose-minded brands and organizations including Doritos
and America's Dairy Farmers will accelerate GENYOUth's commitment
to feed our nation's kids," said Alexis
Glick, CEO of GENYOUth. "COVID-19 has had a devastating
impact on schools, as they are in desperate need of equipment and
resources to feed the one in four children who now live in food
insecurity. For many kids, school meals are their only access to
"The work GENYOUth is doing to fight hunger is more important
now than ever," said Linda Lee,
Chief Marketing Officer, Meals & Beverages, Campbell Soup
Company. "We want to find the most effective ways to support
those in need, and a great way to do that is to grab people's
attention with a fun and unique esports tournament. We can't wait
to see the Madden players and our Champions of Chunky face off for
this wonderful cause."
"GENYOUth is an important partner for CSL Esports as one of our
core missions is to bridge any digital and economic divide that may
exist to engage students and introduce them to educational or
career opportunities in the emerging esports industry," said
Wim Stocks, Chairman, CSL
Esports. "The Chunky Million Meals Challenge is a unique gaming
experience that will help us alleviate hunger among school-aged
children. We support and celebrate partners like GENYOUth to help
us further impact the lives of children and inspire them to learn
to play competitively leading to higher education possibilities
through esports and gaming."
About the Chunky Million Meals Challenge:
The top eight finalists from the qualifying stage will be
drafted by an NFL player and a Madden NFL pro, who will
serve as Champions and coach their finalist through the remainder
of the competition. While NFL players will provide their on-field
football knowledge, the Madden NFL pros will be the real
experts on offering gaming insights, as they "play the game" for a
living. Depending on performance, this may be a make-or-break
opportunity for the amateur players to launch their Madden
NFL careers in front of pros from on and off the field.
To register for the Chunky Million Meals
Challenge, visit millionmealschallenge.com. Open
qualifiers occur over two weekends: Saturday, Dec. 19, and Sunday, Dec. 20, and again on Saturday, Dec. 26 and Sunday, Dec.
27. NFL-hungry fans can watch the draft and follow all the
game action in the Chunky Million Meals Challenge Finals,
which will be scheduled for late January across the NFL's official
Twitch and YouTube channels.
Throughout the tournament, viewers will be encouraged to donate
to GENYOUth to help tackle food insecurity among the nation's
https://give.softgiving.com/millionmealschallenge or by
texting MEALS to 20222 for a one-time $25 donation. Each $25 donation provides schools with critical
equipment/supplies to serve 1,250 meals, helping to reach the
goal of delivering 100 million meals!
Additional Chunky Million Meals Challenge support is
being provided by America's Dairy Farmers and Doritos with
headphones contributed by Bose.
Campbell's Chunky has
also been doubling down on gaming recently, partnering with EA
SPORTS on Chunky-themed gear and challenges within
Madden NFL 21 and the Champions of Chunky Yard Invitational
tournament this Saturday, Dec. 5.
To learn more about Campbell's Chunky soup and Champions
of Chunky, fans can
visit www.Chunky.com, Twitter.com/CampbellsChunky and YouTube.com/ChunkySoup.
About Campbell Soup Company
Campbell (NYSE: CPB) is driven and inspired by our
Purpose, "Real food that matters for life's moments." For
generations, people have trusted Campbell to provide
authentic, flavorful and affordable snacks, soups and simple meals,
and beverages. Founded in 1869, Campbell has a heritage
of giving back and acting as a good steward of the planet's natural
resources. The company is a member of the Standard and Poor's 500
and the FTSE4Good Index. For more
information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo.
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at nearly 1,900 stores and
at Target.com. Since 1946, Target has given 5% of
its profit to communities, which today equals
Millions of dollars a week. For the latest store
count or more information, visit Target.com/Pressroom.
For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on
GENYOUth is a 501c3 nonprofit organization
that creates healthier school communities. We convene a
network of private and public partners, including Fortune 100
companies and foundations, to raise funds for youth wellness
initiatives that give youth the inspiration, motivation and
programs to be healthy high-achieving students. GENYOUth's flagship
program, Fuel Up to Play 60, enrolls over 73,000 U.S. schools,
reaching over 38 million students. Our school nutrition grants
increase access to healthy school meals among food insecure
students. NFL FLAG-In-School is GENYOUth's fastest growing program
with over 24,000 school communities reaching over 13 million
students, while AdVenture Capital brings out the entrepreneurial
spirit and creativity of students with the support of corporate
mentors to solve real world problems. For more information
about GENYOUth, visit www.genyouthnow.org.
CSL Esports provides life-changing
opportunities in education through esports. Working directly with
High Schools, Universities, and Alumni associations, CSL Esports
provides turnkey solutions for schools and students to compete and
learn valuable skills in the rapidly expanding esports industry.
Since 2009 CSL Esports has been North
America's largest collegiate esports business, providing
over $1 million in scholarships while
partnering with over 1,800 educational institutions under its
premier tournament series, Collegiate StarLeague.
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