The brand is starting its journey to
sustainability with three sneakers from its spring 2019 collection,
the Howe, Herzog, and Mvstermind, that are crafted with
sustainable, eco-conscious materials.
Dr. Scholl’s Shoes is making a deliberate choice to invest in
sustainable, eco-conscious design to create environmentally
lower-impact shoes.
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the full release here:
https://www.businesswire.com/news/home/20190422005388/en/
Andee Burton - Dr. Scholl's Product and
Sustainability (Photo: Business Wire)
For 60 years, Dr. Scholl’s Shoes has been committed to designing
feel-good shoes with standout comfort and authentic American
design. Now, the brand is taking its mission one step further with
a journey to make shoes in a whole new way, using eco-conscious
materials, finding ways to reduce packaging, and choosing
sustainable processes when possible—a true team effort that impacts
the way the brand thinks, designs, crafts, and distributes every
shoe they make.
“Designing shoes that look and feel good is at the center of
what we do, but we believe we have a responsibility to do more,”
said Keith Duplain, senior vice president and general manager of
Dr. Scholl’s Shoes. “Doing good to make the world better— that’s
where our passion truly lies. We’re excited to embark on this
journey toward sustainability using the latest in innovation and
eco-conscious design.”
Dr. Scholl’s Shoes is kicking off the initiative with men’s and
women’s sneakers, the Howe and Herzog, crafted from heel to toe
with eco-conscious, sustainably sourced materials as part of the
Original Collection, the brand’s premium collection for styles that
stand at the forefront of technology and design.
“We were given the opportunity to explore every possible option
to create more sustainable shoes,” said Andee Burton, product
development manager for Dr. Scholl’s Shoes. “So, we went for it!
There is a rice husk in the outsole to reduce the use of synthetic
rubber, which is made of petroleum. The midsole has an algae-based
EVA, and the cool thing about that is that we’re taking the algae
from environments in the US and China where the algae is
suffocating fish, plants, and other microorganisms living in the
water. The fabric is made of 80% recycled bottles, the leather is
repurposed and chrome-free, and all the linings are 100% cotton,
which is decomposable, unlike polyester. This shoe is our beacon of
light.”
Earlier this year, Dr. Scholl’s Shoes also launched a
limited-release, eco-conscious men’s sneaker in collaboration with
St. Louis rapper Mvstermind, who was recently featured in the
brand’s “Do What You Love” campaign. The fresh, urban sneaker
featured a knit fabric and lining made from 80% recycled bottles
and an algae-based insole and midsole.
While Dr. Scholl’s Shoes is at the beginning of its
sustainability journey, the brand is committed to incorporating
eco-conscious materials into all of its shoes for its upcoming
collections, with a goal for every shoe to contain sustainable
elements in the near future.
Beyond shoe design, Dr. Scholl’s Shoes is doing its part for the
environment by rethinking its packaging, soon introducing its most
sustainable box ever made with recyclable materials and soy-based
inks. Packaging has also been reduced. Sending orders in one box
whenever possible, in addition to reducing packaging on the inside
of the box and switching shoe sticks from plastic to bamboo.
Beginning with their spring 2019 collection, Dr. Scholl’s Shoes
has already made a measurable impact, investing to plant more than
6,000 trees, diverting more than 8,000 plastic bottles from
landfills, using more than 100,000 yards of sustainable materials
and saving more than 1 million square feet of plastic.
“We understand that sustainability is a journey, not an end
destination,” said Jay Schmidt, division president of Caleres Brand
Portfolio. “From materials to packaging to our processes, we’re
committed to sustainability at all levels and have continued goals
for the future.”
For more information, visit
drschollsshoes.com/sustainability
ABOUT DR. SCHOLL’S SHOES
William Scholl was an inventor and entrepreneur who created
products to comfort feet. In the 60's, he designed a simple wood
sandal with a brightly colored strap inspired by a vintage clog he
found on his travels. He set out to make a shoe that was good for
one's health and ended up creating an enduring fashion icon.
Today, we share his same passion and approach. Our vision is to
create innovative footwear with uncomplicated, playful style for a
healthier life. We obsess as much about how shoes feel when you
slip them on, as how your feet feel at the end of the day. We
strive to make active feel at ease. With the belief that function
and fashion should always be in perfect harmony, we design for your
everyday life in the real world.
We're inspired by natural beauty that is timeless and relaxed.
We love effortless style no matter the season, the authentic
heritage of American design, and fashion that's simple, yet full of
surprises. Our heritage is one where well-being and fashion meet
unexpectedly and it's in the unlikely union where we find
inspiration and discover endless possibilities.
ABOUT CALERES (NYSE: CAL)
Caleres is a diverse portfolio of global footwear brands. Our
products are available virtually everywhere - in the over 1,200
retail stores we operate, in hundreds of major department and
specialty stores, on our branded e-commerce sites, and on many
additional third-party retail websites. Famous Footwear offers
great casual and athletic brands for the entire family with
convenient, curated, affordable collections. Sam Edelman keeps
expressive women in step with the latest trends in a playful,
whimsical way. Naturalizer shoes are beautiful from the inside out,
with elegant simplicity and legendary fit re-imagined for today’s
consumer. Allen Edmonds combines old world craft with new world
technology to create luxe footwear for the discerning man who wants
sophisticated, modern classics. Rounding out our family of brands
are Vionic, Vince, Franco Sarto, Dr. Scholl’s Shoes, LifeStride,
Via Spiga, Diane von Furstenberg, Blowfish Malibu, Bzees, Carlos by
Carlos Santana, Circus by Sam Edelman, Fergie, and rykä. Combined,
these brands make Caleres a company with both a legacy and a
mission. Our legacy is our more than 140 years of craftsmanship and
our passion for fit, while our mission is to continue to inspire
people to feel good…feet first. Visit caleres.com to learn more
about us.
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Holly Campbellhcampbell@caleres.com
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