Armando Cabral, Model and Luxury Footwear Designer, Is Featured in the First Installation of Allen Edmonds New “My Life’s Work” Brand Platform
September 07 2021 - 04:30PM
Business Wire
Featuring a Capsule Collection of His
Luxury, Namesake Brand and His Take on an Allen Edmonds
Classic
Allen Edmonds Unveils “My Life’s Work”
Campaign
Leading American men’s hand-crafted footwear brand, Allen
Edmonds, believes staying true to your roots is everything. For
Allen Edmonds, their life’s work is more than what they make, it’s
how they make it. The stories, the people, the pride that come with
the passion for making. Born in Port Washington, Wisconsin and
still making shoes by hand there, Allen Edmond’s passion and
relentless pursuit of making lasting contributions to their craft
drives their Life’s Work. The “My Life’s Work,” campaign is a
direct line between its founding in 1922 and the legacy they choose
to carry forward. To craft something meaningful. In Life. In
Work.
This press release features multimedia. View
the full release here:
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Armando Cabral featured in first
installation of Allen Edmonds new, “My Life's Work,” brand platform
(Photo: Business Wire)
Throughout the campaign, Allen Edmonds will profile people whose
journey, passion and style are notable in their life’s work and
contributions to their craft. Volume 1 features fellow shoemaker,
global citizen, and model Armando Cabral, lensed by Cliff Watts and
styled by Marcus Paul, and brings into focus Cabral’s luxury
namesake men’s brand, his pride of his African heritage and
commitment to giving back.
“Personally, my life’s work, is about creating beautiful things,
rediscovering the history of my heritage and most importantly
contributing to society by creating a body of work that will leave
a legacy of great contribution,” said Armando Cabral. “I feel Allen
Edmonds is a heritage brand who shares a mutual respect of the
craft – you don’t start a company from one day to another and be
100 years old, it’s because you’re doing something right. I
welcomed the opportunity to collaborate with them. We can learn
from one another,” he said.
The partnership includes shining a light on the luxury footwear
collection that bears his name: Timed with the campaign launch, a
curated collection of Armando Cabral styles will be available for
purchase online at AllenEdmonds.com. Six featured styles draw
inspiration from his signature pano di pinti, a unique social and
cultural hand-woven textile of his native Guinea-Bissau. The
weavings reveal the diversity of his country and its people and
when integrated with European design and bespoke craftsmanship,
bring something completely new to the market.
“At Allen Edmonds, we are continuously looking for inspiration
in our never-ending pursuit of making beautiful shoes,” said Jay
Schmidt, President Caleres. “When we met Armando, we bonded over
our love of shoes and quickly learned we shared many values and
desires, including leaving a legacy of pronounced contribution. As
an authority in men’s footwear for 100 years, we are proud to
support and partner with inspired makers who are also constantly
evolving in their singular pursuits.”
Cabral was also invited to work with Allen Edmonds’ designers
who run the brand’s customization program to create his own version
of the classic eco-conscious Discovery Moto Boot. Each of the pairs
in this limited drop are hand crafted in Port Washington, Wisconsin
and touched by over 45 skilled makers. 100 percent of the proceeds
will be donated to Armando’s philanthropic efforts to benefit the
African community and important social justice causes.
“Creating a custom design for Allen Edmonds was such an honor
for me. I selected the motto boot because it’s a classic with ties
to American culture. It’s versatile and if crafted properly, a
piece you will have for seasons to come,” said Cabral. “I wanted to
bring my personal take on this style, to give it the Armando Cabral
touch. The addition of a harness strap, a heavy buckle and a wider
tooth on the stitching, each detail inspired by authentic motto
boots juxtaposed on Allen Edmond’s modern silhouette.”
Allen Edmonds plans to unveil several volumes of “My Life’s
Work” during its coming 100th year in 2022, along with their
American Style Series to champion craft, heritage and the beautiful
journey that is the endless pursuit of perfection. Learn more at
www.allenedmonds.com.
About ARMANDO CABRAL
African textile influences, European design, and bespoke
craftsmanship are encapsulated in designer Armando Cabral’s fresh
take on his heritage. Each purchase delivers a donation supporting
education and development in Africa & Social Justice causes in
the United States
About Allen Edmonds
Celebrating 100 years in 2022, Allen Edmonds Shoe Corporation is
a U.S.-based manufacturer of premium men’s footwear and
accessories. Crafted in the US using only premium leathers via a
212-step process, Allen Edmonds dress and casual shoes are a
timeless and sophisticated representation of American style. To
ensure they can be worn for a lifetime or passed down as an
heirloom, the brand offers shoe recrafting services out of its Port
Washington, Wisconsin headquarters, which has saved over 500,000
pairs of shoes from landfills over the last 10 years.
About Caleres
Caleres is the home of today’s most coveted footwear brands and
represents a diverse portfolio spanning all of life’s styles and
experiences. Every shoe tells a story and Caleres has the perfect
fit for every one of them. Our collections have been developed and
acquired to meet the evolving needs of today’s assorted and growing
global audiences, with consumer insights driving every aspect of
the innovation, design, and craft that go into our distinctly
positioned brands, including Famous Footwear, Sam Edelman,
Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.
The Caleres story is most simply defined by the company’s mission:
Inspire people to feel great…feet first.
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Holly Campbell hcampbell@caleres.com
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