Naturalizer Expands Its True Colors Collection to Celebrate Diversity of All Women
April 06 2021 - 4:30PM
Business Wire
With the intention of honoring and recognizing all women and
individual skin tones, global women’s footwear brand, Naturalizer,
one of the Caleres (NYSE: CAL) brands, is expanding its True Colors
collection with a wide selection of on-trend and versatile styles
in a range of natural hues, embracing and celebrating
individuality.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210406006016/en/
Naturalizer expands its True Colors
collection featuring an inclusive spectrum of neutral tones that
celebrates all women. (Photo: Business Wire)
Originally making its debut in Spring 2019, the True Colors
collection now features an inclusive spectrum of ten neutral shades
ranging from Barely Cremé to Mahogany. Naturalizer utilized its
consumer insights and feedback, taking each shade’s undertones into
consideration during the design process. The highly anticipated
collection builds on the brand’s ongoing mission to make products
to fit every woman’s unique lifestyle.
“At Naturalizer, standing for women has always been our thing so
creating a collection that celebrates all women and the unique skin
tone was meaningful to us,” said Angelique Joseph Vice President –
Design, Global Naturalizer. “Nude is a not a
one-shade-fits-all-color, so it was important that we think
differently and create an inclusive spectrum of neutral tones that
recognizes the diversity in all women. This collection is a
celebration of who we are when we are honestly ourselves and is
designed to inspire every woman to live her true colors. No
apologies.”
True to the brand’s mission, the True Colors campaign features a
diverse collective of women who are living their true colors fully
and unapologetically -- through their own platforms and
organizations. The incredible True Colors cast shines light on
significant subjects such as equality, self-love, body positivity,
empowerment, mental health, inclusivity and more. The campaign
seeks to spark conversations and sharing on social media using
#LivingMyTrueColors.
The True Colors Collection, which offers a range of styles from
sandals to sneakers to dress will be available for purchase on
Naturalizer.com starting April 1, 2021 with prices starting at $70.
For more information, please visit Naturalizer.com.
From an extensive wide width offering to its 2020 VOTE campaign
with The Outrage, Naturalizer continues to educate itself and
empower a more diverse community. Naturalizer strives to be a
source of inspiration by building a strong community of
history-makers, free thinkers and individuals who want to lead by
example.
About Naturalizer:
Our passion is our purpose. To bring women a better shoe. In
fact, Naturalizer is the first to construct shoes to withstand the
test of time. Our legendary emphasis on fit and elegant simplicity
launched a brand that became known as “the shoe with the beautiful
fit.” Since 1927, we’ve crafted beautiful and modern styles that
look and feel exceptional, inside and out. www.naturalizer.com
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Holly Campbell hcampbell@caleres.com
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