BETHLEHEM, Pa., Feb. 18, 2021 /PRNewswire/ -- Get ready to
cuddle up with the sweetest friend this Spring as the iconic PEEPS®
Brand and Build-A-Bear® announce their all-new collaboration! This
adorable partnership allows fans to bring home a sweet PEEPS® treat
that lasts forever. The PEEPS® branded collection includes cuddly
plush Bunnies and PEEPS®-themed accessories that guarantee you'll
have the cutest companion this Easter season.
Available online and rolling into Build-A-Bear Workshop stores
nationwide, you can make your own PEEPS® Build-A-Bear Bunnies using
the online Bear Builder and have your furry friend sent to you or
pick up your furry friend at your favorite local Workshop with the
new Buy Online, Pickup In-Store or curbside options. Fans can also
select delivery by Shipt and have your furry friend delivered
directly to your doorstep that same day!
Packed with PEEPSONALITY®, the limited-edition PEEPS®
Build-A-Bear make-your-own plush Bunnies are available in four
huggable colors – pink, yellow, blue and rainbow. Want to dress up
your furry friend? Add a heartwarming message and a splash of color
with a PEEPS® reversible bandana. A PEEPS® branded pajama set,
t-shirt or Chick wristie accessory in yellow, pink and blue are
also available to add seasonal flare to a classic furry friend.
"Just in time for Spring, we're thrilled to be bringing the
sweetness of PEEPS® to the Build-A-Bear Workshop," said
Jennifer Kretchmar, Chief Digital
& Merchandising Officer at Build-A-Bear. "PEEPS® fans are sure
to love this instantly recognizable collection, from the signature
bunny ears to the eye-catching Spring colors! What could be better
than cuddling this furry friend not only at Easter, but all year
long!"
"PEEPS® Marshmallow Candies have been an Easter favorite for
nearly seven decades, and we love bringing our iconic characters to
life in new ways each year," said Caitlin Servian, PEEPS® Brand
Manager. "We're delighted to be joining forces with Build-A-Bear to
give fans the chance to celebrate the season with their very own
PEEPS® Bunny plush, or by decking out their favorite bear in some
sweet PEEPS® Build-A-Bear clothing and accessories."
In celebration of their sweet collaboration, the PEEPS® Chick
mascot will be a Guest of Build-A-Bear Workshop to experience the
First Stuffing Premiere and give fans a firsthand glimpse into the
furry friend making experience. Fans can view this unique
experience on the official Facebook and YouTube accounts
of Build-A-Bear starting on February
18 at 9:00am CST and see
Easter's cutest stuffed animal companion made from start to
finish.
To learn more about what PEEPS® Brand has in store for fans this
Spring, visit www.peepsbrand.com and follow @PEEPSBRAND on social
media!
To download relevant high-res images, visit here.
About Just Born Quality Confections:
Just Born Quality Confections is a third-generation family-owned
candy manufacturer with its purpose to bring sweetness to people's
lives. Just Born is the maker
of some of America's most beloved and iconic brands – PEEPS®, MIKE
AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS®. In
1923, the founder, Sam Born, opened
a small candy shop in Brooklyn, New
York, where he marketed the freshness of his daily-made
candy with a sign that declared, "Just
Born." Together with Born's brothers-in-law, Irv and Jack Shaffer, the company thrived and,
in 1932, moved its operations to Bethlehem, PA where it has grown to become one
of the largest candy companies in the US by giving back to the
community, being good environmental stewards and creating a culture
where people want to work. For more information, please visit
www.justborn.com Follow us: facebook.com/JustBornInc,
twitter.com/JustBornInc.
About Build-A-Bear®
Build-A-Bear is a multi-generational global brand focused on
"adding a little more heart to life" appealing to a wide array of
consumer groups who enjoy the personal expression in making their
own "furry friends" to celebrate and commemorate life moments. The
company has nearly 500 interactive brick-and-mortar retail
locations that provide guests of all ages an interactive
entertaining experience, which often fosters a lasting and
emotional brand connection. It also offers engaging
e-commerce/digital purchasing activities on www.buildabear.com
including its online "Bear-Builder" as well as the new "Bear
Builder 3D Workshop". In addition, the company leverages its
brand's power and equity beyond retail through entertaining
content, wholesale products and non-plush consumer product
categories via licensing agreements with leading manufacturers.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section of
buildabear.com.
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SOURCE Just Born Quality Confections