WHEELING, Ill., Aug. 25, 2020 /PRNewswire/ -- CreateOn®, the
colorful creation studio that transforms
Magna-Tiles® into innovative new applications
for kids and grownups with popular licenses and custom
personalization, continues to expand its catalogue with a new
collaboration with Build-A-Bear Workshop® which
was brokered by Build-A-Bear Workshop licensing agent, Brand
Activation Consulting.
Build-A-Bear Magna-Tiles set a new bar for customization, with
double-sided tiles and a new innovation from CreateOn. Eco-friendly
reusable, adhesive stickers featuring accessories and costumes
allow kids to decorate and customize their Build-A-Bear Magna-Tiles
in an entirely new way. The sets are designed to help children
develop fine motor skills, critical thinking, vocabulary,
creativity, imagination, and more.
"We are thrilled to continue CreateOn's momentum this year with
a partnership with iconic children's brand, Build-A-Bear Workshop,"
said Steve Rosen, Vice President,
CreateOn. "The customization that Build-A-Bear Workshop offers is
reflected in these Magna-Tiles sets - along with the ability to
create different shapes with the tiles, kids can also decorate and
redecorate their sets however their imaginations desire."
"We are excited to expand the Build-A-Bear Workshop offerings
beyond our plush and Just Play Toys products to include CreateOn's
Build-A-Bear Workshop Magna-Tiles sets. This innovative product
perfectly embodies our brand DNA of customization, creativity and
building!" said Jennifer Kretchmar,
Chief Digital & Merchandising Officer, Build-A-Bear
Workshop.
The Build-A-Bear Workshop Magna-Tiles collection includes:
Pajama Party Cub Condo: Create your very own cub condo!
Kids will love building this set, decorating with the included
cling stickers and having sleepovers with their favorite bears.
The Workshop Cub Condo: Recreate the Build-A-Bear
Workshop! In this set, children can design their own workshop and
use the included clings to reimagine the space any way they
want.
The Bakeshop Cub Condo: Set up the Build-A-Bear Bakeshop!
Kids can imagine baking and cooking with all of their favorite
friends.
The three Build-A-Bear Workshop sets are available now on
CreateOn.com. Sets are for children ages 3 and up and are
compatible with all other Magna-Tiles pieces. CreateOn has
additional licensing partnerships with The World of Eric Carle and Sesame Street, as well as
a line of their own Magna-Tiles structures and customizable photo
sets.
For more information, visit CreateOn.com and follow on
Instagram and Facebook.
About CreateOn
We are a colorful creation studio where
new, cool, fun products and experiences are made. Using our
SuperColor® Technology, we bring you exciting creations by taking
products and brands that everyone loves and reimagine them to
create new experiences that provide hours of fun and learning. All
designs are printed in the USA, in
our Illinois headquarters.
Launched in 2020 with a collaboration with Magna-Tiles® and The
World of Eric Carle, we also offer
our own collections of Magna-Tiles structures and customizable
Magna-Tiles photo sets, and additional licensing partnerships with
Sesame Street, Build-A-Bear Workshop, and more.
About Build-A-Bear Workshop
Build-A-Bear is a global
brand kids love and parents trust that seeks to add a little more
heart to life. Build-A-Bear Workshop has over 500 stores worldwide
where Guests can create customizable furry friends, including
corporately-managed stores in the United
States, Canada,
China, Denmark, Ireland, Puerto
Rico, and the United
Kingdom, third party retail locations and franchise stores
in Africa, Asia, Australia, Europe, Mexico, the Middle
East and South America.
Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of
$338.5 million in fiscal 2019. For
more information, visit the Investor Relations section
of buildabear.com.
Contact: Angela Zmyslinski,
angela@brilliantprm.com
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SOURCE CreateOn