BOSTON, May 14, 2021 /PRNewswire/ -- The Boston Beer
Company today announced that it is establishing a subsidiary
to serve as a dedicated research and
innovation hub in Canada focused on
non-alcoholic cannabis beverages. Boston
Beer, the maker of recognized alcohol
brands such as Samuel Adams and Truly Hard
Seltzer, hopes to continue its industry-leading track
record of innovation in this emerging space.
"Our mission since day one has been to offer drinkers the
highest quality, best tasting products, and they continue to seek
new options," says Dave Burwick,
Boston Beer CEO. "Innovation is core to what we do, beginning with
craft beer, then hard cider, hard iced tea, and now Truly Hard
Seltzer. We believe non-alcoholic cannabis
beverages could represent a new frontier of innovation and want to
be ready for future opportunities in the US."
Boston Beer has hired industry veteran Paul Weaver to lead a new cannabis
beverage research hub in
the federally regulated market of Canada.
This new subsidiary will enable the company to develop
and pilot unique cannabis beverages
while cannabis regulations continue to evolve in
the United States and
worldwide.
"Boston Beer's reputation for quality is unrivaled, and the
same sensibilities that drive development in beer ring true in
cannabis beverages. Quality ingredients and craftsmanship make
quality products, and our success begins with respecting the plant
and respecting the growers," added Paul Weaver, Director, Head
of Cannabis.
"This is just the beginning of our journey and, like any
craft, requires a continuous commitment to learning. We know
cannabis is new for many of our drinkers and they deserve the best,
which is why we're taking the time to do this right," shared
Weaver.
About the Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing
Samuel Adams beer and the Samuel Adams brand is currently
recognized as one of the largest and most respected craft beer
brands. Our portfolio of brands also includes Truly Hard Seltzer,
Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as
well as other craft beer brands such as Angel City Brewery and
Coney Island Brewing. For more information, please visit our
investor relations website at www.bostonbeer.com, which includes
links to all of our respective brand websites.
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SOURCE The Boston Beer Company, Inc.