FORM 4 [ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      
1. Name and Address of Reporting Person * VALETTE JEAN MICHEL 2. Issuer Name and Ticker or Trading Symbol BOSTON BEER CO INC [ SAM ] 5. Relationship of Reporting Person(s) to Issuer (Check all applicable)__X__ Director                    _____ 10% Owner
_____ Officer (give title below)    _____ Other (specify below)
(Last)         (First)         (Middle)
28 MAPLE AVENUE
3. Date of Earliest Transaction (MM/DD/YYYY)
4/5/2021
(Street)
KENTFIELD, CA 94904
(City)       (State)       (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)
 
6. Individual or Joint/Group Filing (Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common  4/5/2021    S(1)    300.00  D $1165.18  4958.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    211.00  D $1168.89 (2) 4747.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    157.00  D $1170.42  4590.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    210.00  D $1174.28 (3) 4380.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    16.00  D $1177.22  4364.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    287.00  D $1183.22 (4) 4077.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    580.00  D $1184.74 (5) 3497.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    119.00  D $1185.18 (6) 3378.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    107.00  D $1186.49 (7) 3271.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    13.00  D $1188.54  3258.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    1696.00  D $1200.07 (8) 1562.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    74.00  D $1201.51 (9) 1488.00  I  Valette Family Trust 
Class A Common  4/5/2021    S(1)    230.00  D $1202.56 (10) 1258.00  I  Valette Family Trust 
Class A Common                 12500.00  D   

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
(1)  The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Trust on February 22, 2021. The shares are held by a Trust managed by the Reporting Person.
(2)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 211 shares is from $1168.57 o $1169.25. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(3)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 210 shares is from $1173.53 to $1174.53.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(4)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 287 shares is from $1182.62 to $1183.48.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(5)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 580 shares is from $1184.10 to $1185.00.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(6)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 119 shares is from $1185.15 to $1185.29.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(7)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 107 shares is from $1186.44 to $1187.30.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(8)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,696 shares is from $1200.00 to $11200.99.The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(9)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 74 shares is from $1201.02 to $1201.62. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
(10)  The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 230 shares is from $1202.32 to $1203.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
VALETTE JEAN MICHEL
28 MAPLE AVENUE
KENTFIELD, CA 94904
X



Signatures
Michael G. Andrews under POA for Jean-Michel Valette 4/6/2021
**Signature of Reporting Person Date