1. Name
and Address of Reporting Person * KOCH C
JAMES |
2. Issuer Name and Ticker or Trading
Symbol BOSTON BEER CO INC [ SAM ] |
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)__X__
Director __X__
10% Owner
__X__ Officer (give title
below) _____ Other
(specify below)
Chairman |
(Last)
(First)
(Middle)
C/O THE BOSTON BEER COMPANY, ONE DESIGN CENTER PLACE, SUITE
850 |
3. Date of Earliest Transaction (MM/DD/YYYY)
12/8/2020
|
(Street)
BOSTON, MA 02210
(City)
(State)
(Zip)
|
4. If Amendment, Date Original Filed
(MM/DD/YYYY)
|
6. Individual or Joint/Group Filing
(Check Applicable Line) _X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person |
Explanation of
Responses: |
(1) |
The transactions reported in
this Form 4 were effected pursuant to a Rule 10b5-1 trading plan
adopted by the Reporting Person on October 29, 2020. |
(2) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 90 shares is from $925.13 to
$925.70. The Filing Person will provide full information regarding
the number of shares sold at each separate price upon request of
the SEC, the Registrant, or a shareholder of the
Registrant. |
(3) |
The shares reported include
343 shares of restricted stock subject to vesting
conditions. |
(4) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 110 shares is from $926.35
to $927.00. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(5) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 400 shares is from $927.36
to $927.57. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(6) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 565 shares is from $932.32
to $933.24. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(7) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 722 shares is from $933.52
to $934.22. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(8) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 978 shares is from $934.53
to $935.52. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(9) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 270 shares is from $935.53
to $936.52. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(10) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 1,292 shares is from $936.69
to $937.68. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(11) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 1,598 shares is from $937.69
to $938.52. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(12) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 575 shares is from $938.75
to $939.52. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(13) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 1,392 shares is from $939.82
to $940.66. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(14) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 700 shares is from $940.90
to $941.38. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(15) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 608 shares is from $941.99
to $942.40. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(16) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 300 shares is from $943.01
to $943.43. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(17) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 198 shares is from $944.24
to $945.11. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |
(18) |
The price shown is the
weighted average sale price for the transactions reported on this
line. The range of sale prices for the 102 shares is from $945.39
to $945.99. The Filing Person will provide full information
regarding the number of shares sold at each separate price upon
request of the SEC, the Registrant, or a shareholder of the
Registrant. |