BOSTON, March 26, 2019 /PRNewswire/ -- The Boston
Beer Company, Inc. (NYSE: SAM) (the "Company"), brewers of
Samuel Adams beers, announced today
that Lesya Lysyj will be joining the
Company as its Chief Marketing Officer in April, where she will
have primary responsibility for overseeing the Company's planning,
development, and execution of its brand development, marketing, and
advertising initiatives. She will lead brand management,
innovation, digital and social marketing, media, consumer insights
and sales support for the full portfolio of the Company's
brands.
Ms. Lysyj has nearly 30 years of marketing experience in the
food and beverage industry. She comes to the Company from
Welch's Foods, where she is currently President US (Sales and
Marketing), a position she has held since September 2017.
From 2013 to 2015, she served as President North America of Weight
Watchers International. She was Chief Marketing Officer for
Heineken USA, headquartered in
New York City, from 2011 to 2013.
Prior to that, she held a number of positions with Kraft Foods from
1990 to 2011, including positions as Vice President Marketing,
Confectionary and Executive Vice President of Marketing,
Cadbury.
Dave Burwick, President and Chief
Executive Officer of the Company, said, "Lesya's proven success
building brands and leading innovation for several well-known and
highly respected brands will make her a great addition to the
Company's leadership team. She has the valuable experience we need
to ensure our growing portfolio of beer and beyond beer brands and
initiatives are well-positioned for growth. We look forward
to welcoming her to the team."
"I am thrilled to be joining The Boston Beer Company and
returning to the beer industry. I have long admired and
respected what Jim Koch and his
leadership team have accomplished to date building a portfolio of
brands and remaining true to brewing the highest quality beer,"
said Ms. Lysyj. "I look forward to leading the team of
exceptional marketing professionals that will develop and execute
the Company's marketing strategies."
About The Boston Beer Company, Inc.
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and
today brews more than 60 styles of Samuel
Adams beer. Our portfolio of brands also includes
Angry Orchard Hard Cider, Twisted Tea, Truly Hard Seltzer, Angel
City Brewery, Coney Island Brewing Company, Concrete Beach Brewery,
Marathon Brewing Company, Wild Leaf Craft Hard Tea, and Tura
Alcoholic Kombucha. For more information, please visit our
investor relations website at www.bostonbeer.com.
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SOURCE The Boston Beer Company, Inc.