Blue Apron Introduces an All-New Holiday Roast Box
November 03 2022 - 8:30AM
Business Wire
Latest Meal Kit is Part of the Company’s
Limited-Time, Seasonal Offerings
Blue Apron (NYSE: APRN) introduces an all-new Holiday Roast Box
to help customers continue their holiday celebrations. Available
with or without a subscription, the meal kit is part of Blue
Apron’s limited-time, seasonal offerings, and features an
assortment of festive recipes with decadent ingredients.
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Blue Apron introduces an all-new Holiday
Roast Box to help customers continue their holiday celebrations,
available with or without a subscription. (Photo: Business
Wire)
“Inspired by a classic English roast, our version delivers a
show stopping meal with restaurant-quality ingredients for a fine
dining experience, without spending hours of active cooking time in
the kitchen,” said John Adler, Blue Apron’s Vice President of
Culinary. “The culinary team designs our seasonal boxes with ease
and efficiency in mind, and with the intent that each recipe is
simple for customers to prepare, regardless of their skill
level.”
The menu is anchored around a pasture raised beef tenderloin
that is cooked using a reverse sear technique to yield a perfect
result. In addition, elements of the box can be prepared ahead of
time, like the cheesy potato bake and creamy spinach and kale.
The Holiday Roast Box serves up to 8—the full menu includes:
- Roast Beef Tenderloin with Sherry-Dijon Pan Sauce
- Cheesy Potato Bake with Crème Fraîche & Caramelized
Onions
- Honey-Orange Glazed Rainbow Carrots with Pistachios &
Mint
- Creamy Spinach & Kale with Thyme & Crispy Onions
- Apple-Cranberry Trifle with Coconut Custard & Candied
Pistachios
Available to ship starting November 28 through the end of the
year, the Holiday Roast Box can be ordered as part of a
subscription through the website and mobile app, and without a
subscription on Blue Apron’s Market, Walmart.com and
Amazon.com.
To place an order, visit cook.ba/holidayroast.
About Blue Apron
Blue Apron’s vision is Better Living Through Better Food™.
Launched in 2012, Blue Apron offers fresh, chef-designed meals that
empower home cooks to embrace their culinary curiosity, challenge
their abilities in the kitchen and see what a difference cooking
quality food can make in their lives. Blue Apron is a
carbon-neutral meal-kit company and is focused on bringing
incredible recipes to its customers, while promoting planetary and
dietary wellness for everyone.
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Muriel Lussier Blue Apron muriel.lussier@blueapron.com
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